What’s the Average Cost of a Fan on Facebook Ads?

The goal of most of your Facebook ads eventually ends up being getting…

How to Customize the Facebook Page Call to Action Button

Earlier this year, Facebook added a new feature to both ads and posts t…

Instagram Is Bigger than Twitter: Which Is Better for Marketing?

Twitter and Instagram are very different social networks, but they h…

The Ultimate Guide to Increasing Your Facebook Video Views

Facebook is quickly overtaking YouTube as the best place for busines…

10 Clever Ways to Use Facebook’s New Call to Action Feature

Facebook has just introduced a new call to action button that sits on t…

15 Christmas-themed Ideas for Your Company’s Facebook Page

Christmas is nearly upon us, and it’s time to start setting you…

The Ultimate Guide to Understanding Facebook Reach

Reach on Facebook comes in three forms; organic, paid and viral. Unde…

Facebook Retargeting Versus Google Ads Retargeting

When you run an advertisement, it gets shown to a lot of people a small n…

How Facebook Marketing Will Change in the Year 2015

Every year, around December, these posts begin to crop up. Already, s…

Boost Posts and Promoted Posts: Which to Choose?

The boost post feature on Facebook is the subject of much criticism. I…