{"id":4703,"date":"2022-08-20T19:18:18","date_gmt":"2022-08-21T02:18:18","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=4703"},"modified":"2022-08-20T19:18:40","modified_gmt":"2022-08-21T02:18:40","slug":"make-company-twitter-profile-worth-following","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2014\/07\/make-company-twitter-profile-worth-following","title":{"rendered":"How to Make Your Company Twitter Profile Worth Following"},"content":{"rendered":"\n

\"How-to-Make-Your-Company-Twitter-Profile-Worth-Following\"<\/p>\n

With the slow decline in Facebook organic reach, more businesses than ever are turning to Twitter as their primary means of networking and engaging with their fans. This is a great idea, but you really need to put some work into your profile before you can successfully build an audience. How can you attract followers<\/em><\/strong> if your account isn’t worth following? To make it worth their time:<\/p>\n

Use a Good Profile Picture<\/h3>\n

Your profile picture is the most visible graphic associated with your profile. Yes, your background header may be larger, but it doesn’t show up as often. When users view their own feeds, they see your profile picture.<\/p>\n

As a business, you have two primary options for a picture<\/a>; your logo or a prominent person in your organization. It’s up to you which you choose, but remember that many users find it easier to converse with a person rather than a brand. On the other hand, if your public figure isn’t recognizable, you won’t end up with any benefit from name or face recognition.<\/p>\n

In any case, avoid the default Twitter egg picture. It’s a sign of the newbie and the spammer, and you don’t want to look like either.<\/p>\n

Use a Good Header Image<\/h3>\n

Your header image is only visible to users viewing your page, so it’s significantly less important than your profile picture. That said, it’s a powerful advertising tool in its own right. You can use it to promote a new product, make a collage of satisfied users or just carry over the theme and branding of your primary website. Just remember that your image will display nearly full screen on a desktop PC<\/em><\/strong>; you need a sufficiently large and high resolution image to keep from looking terrible.<\/p>\n

Create an Interesting Bio<\/h3>\n

\"Create-an-Interesting-Bio\"<\/p>\n

A normal tweet on Twitter is limited to 140 characters. Likewise, your profile bio is limited to a mere 160<\/a>. With so little available space, you have to make every word count. Assume that you only have space for 1-2 sentences and a link to your homepage. Make sure those sentences are compelling, or at the very least, somewhere far from dry and boring. As a bonus, particularly if you have a physical location for your business, including your location can help. Some users prefer to follow people and businesses geographically close to their location.<\/p>\n

Tweet Often<\/h3>\n

Twitter, more than any other social media platform on the web, absolutely requires that you be active on a regular basis. Even if all you do is make two tweets per day, you need that activity. Some users won’t bother to follow you if you don’t have a sufficient backlog of tweets. They won’t go and read them, of course; it’s just an indicator that you’re active and have been for some time.<\/p>\n

As for what you tweet, just remember the same rules that apply everywhere else; value and content.<\/em><\/strong> Tweet about your blog posts. Tweet about industry events. Tweet about interesting things happening in the office or around town. Tweet about anything that your users may find interesting or valuable.<\/p>\n

Retweet Often<\/h3>\n

Twitter is, of course, a social media platform. That means you need to interact with other users socially. Retweeting is one of the primary ways to do that on Twitter. Follow industry leaders and retweet the content they tweet when you think it may be of interest to your followers.<\/p>\n

The key here is to use retweets to balance out promoting your own content<\/a>. You don’t want to be tweeting too much of your own content with nothing to prove you care about the outside world. This can be somewhat mitigated if you’re tweeting posts you write in response to other industry posts, but it’s not all you need.<\/p>\n

On the other hand, you can’t just base your account on the content of others and tweet nothing of your own. Users will never see your brand in their feeds. When you retweet content, your followers see the name and face of the person you’re retweeting. If you never tweet your own content, your users never see your brand.<\/p>\n

As a side note, remember the difference between an automatic retweet and a manual retweet.<\/p>\n