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Facebook is only truly useful to a business when that business page has two things: a large number of fans, and a high level of engagement among fans. Neither alone will work; having 10 highly engaged fans won’t give you much to go on, and having 10 million robot accounts following your page just ensures your messages are never displayed.<\/p>\n
Now, one very effective way to pull in more fans is to run highly targeted PPC campaigns on Facebook. Unfortunately, this costs money. What you’re looking for are free ways you can integrate into your life to keep the fans rolling in. Here are 30 good ideas, some of which you’re probably doing, and some that should be new.<\/p>\n
This one only works when your business page is relatively new, as the functionality disables once you reach a certain level of fans. If your page is new, go ahead and suggest it to as many friends and family members you can. Your goal is just to get a steady start.<\/p>\n
Whenever you upload a photo with people in it – and you should do this frequently – tag those people. If you need to friend them on Facebook to do so, do so. You can always notify anyone you tag that they can remove the tag, if they don’t want the publicity. Most people will let it stand.<\/p>\n
Facebook and Twitter work very well together<\/a>. You can post a longer post, offer or other valuable content on Facebook and then share the post with your Twitter audience. You can do the same with other social networks, to help merge your disparate audiences.<\/p>\n Text posts receive much less engagement than posts with pictures. Picture posts are also weighted higher in Facebook’s sort algorithm. When in doubt, use a picture. When shouldn’t you use a picture? When you’re posting a video or app instead.<\/p>\n Are you sharing links properly? When you paste a link into a post box, Facebook leaps into action generating a preview. Did you know that you can then remove the link and customize the text box, without removing the preview? In fact, Facebook gives preference to posts that have done exactly that.<\/p>\n Facebook may not have the character limits of Twitter, but it certainly has just as short an average attention span. If you’re posting something longer than a tweet, you’re losing people. Under 80 characters is ideal<\/a>. If you’re stretching into four or more lines of text, you need to adjust your strategy.<\/p>\n Post your Facebook page link everywhere. On your website. On your blog posts. In your newsletter. In your off-site ads. Any time you send out any form of digital marketing or communication, it should have your Facebook link embedded in it.<\/p>\n Take everything from point seven and apply it to offline marketing. Write it on your pamphlets. Post it on your business cards. You can do a plain text link, if you have a compelling and memorable URL. Or you can use a QR code to create a mobile landing page. Either method works.<\/p>\n The Facebook like box widget is great to have on your site, for one reason above all others; it shows images of the people who like your page. When a user visits your page and looks at that box, they will see all of their friends who follow you. It’s passive peer pressure at its finest.<\/p>\n Social sharing buttons<\/a> can be configured to like your page, or they can share a post, like a post or anything else you want. Use them for your best social networks, including Facebook, Google+ and Twitter. Don’t over-do it with numbers, or it looks like bragging.<\/p>\n Knowing what your users like helps you create posts that will attract them to you. If you share what they like, they’re more likely to follow you and share those posts in turn. When they share a post, it allows their friends to see it, which gives you a source of new faces.<\/p>\n This is a personal metric you’ll have to measure yourself. When is your audience most active? Identify the ideal days of the week and the ideal times of the day, and schedule your posts appropriately.<\/p>\n It’s one thing to engage with users<\/a>, and quite another to engage with other businesses. When a business interacts with you, you get the eyes of their whole audience on you, and you can take steps to attract them to your page.<\/p>\n The longer you go between posts, the lower you fall in Facebook’s news feed algorithm. You can almost always stand to post more often, unless you’re posting several times a day to a small audience and are risking the spam label. Post frequently, post consistently and keep to a schedule as much as possible.<\/p>\n The Facebook offers app, and other apps like it, allow you to offer exclusive content to your Facebook users. You’re no longer able to hide this content behind like gates, but you can still make your Facebook page the place to be.<\/p>\n When you share your blog posts on Facebook, the site generates a preview based on your meta data and your post images. You can use Facebook’s graph attributes to customize the image and text that shows up. Always do so.<\/p>\n When was the last time you changed your profile picture or your cover photo? You should change them occasionally, to keep up with modern trends and branding efforts. If your profile picture is your logo, you don’t need to do much, just adjust it. Your cover photo, meanwhile, should be treated as a billboard you can change every month or two.<\/p>\n A good word from your users is about the best thing you can get in terms of social marketing. Whenever a user sends you an unsolicited bit of feedback, thank them for it and ask if you can use it in marketing. Slap it on a branded image and upload it.<\/p>\n If your brand is the sort that attracts users taking pictures of themselves using your products, you can encourage them to submit them to be featured on your page. If not, you can find some other way to feature your readers. Others will follow for their shot at fifteen minutes of fame.<\/p>\n Memes are short, funny images that trend and fall quickly among younger users online. If you can keep an eye on those trends and make funny images that are relevant to your business, you can pull in the attention of that entire demographic.<\/p>\n4. Always Include Pictures<\/h3>\n
5. Remove Links From Posts After Previews Appear<\/h3>\n
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<\/p>\n6. Keep Posts Short Whenever Possible<\/h3>\n
7. Use Links in Digital Marketing<\/h3>\n
8. Use QR Codes in Physical Marketing<\/h3>\n
9. Use the Facebook Like Box<\/h3>\n
10. Use Social Sharing Buttons<\/h3>\n
11. Post What Interests Your Community<\/h3>\n
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<\/p>\n12. Post at the Right Times<\/h3>\n
13. Engage With Other Businesses on Facebook<\/h3>\n
14. Maintain a Frequent Post Schedule<\/h3>\n
15. Post Facebook Offers, Coupons and Deals<\/h3>\n
16. Customize Facebook Previews<\/h3>\n
17. Refresh Your Image<\/h3>\n
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<\/p>\n18. Share Testimonials<\/h3>\n
19. Share Fan Content<\/h3>\n
20. Use Pop Culture Memes<\/h3>\n
21. Newsjack Popular Trends<\/h3>\n
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