{"id":5334,"date":"2022-10-29T23:19:15","date_gmt":"2022-10-30T06:19:15","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=5334"},"modified":"2022-10-29T23:19:45","modified_gmt":"2022-10-30T06:19:45","slug":"install-email-opt-facebook-page","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2014\/09\/install-email-opt-facebook-page","title":{"rendered":"How to Install an Email Opt-in on a Facebook Page"},"content":{"rendered":"\n

\"How-to-Install-an-Email-Opt-in-on-a-Facebook-Page\"<\/p>\n

Any time someone tries to tell you that email marketing is dead, worthless or obsolete, feel free to disregard anything they say in the future.  Email marketing is far from obsolete.  In fact, it’s still one of the best methods you have for marketing.  Consider:<\/p>\n

Why Email is So Valuable<\/h3>\n

Email is trust. When someone signs up for your newsletter, it’s a huge sign of engagement.  People don’t like email spam.  In some industries, a huge part of every day is spent trying to prune down an inbox perpetually flooded with information.  The fact that they registered for your list is instant engagement, trust and opportunity.<\/p>\n

Email is checked far more often, on average, than just about any website.  Sure, maybe they check their Facebook pages more often than their inboxes, but it’s a close race.  In either case, they’re both checked far more frequently than your website.<\/p>\n

Email is hard to ignore.<\/em><\/strong>  Most email programs make new messages stand out.  The user can’t help but see your message, with is a guaranteed read of your subject line.  With a subject that hooks, you have a high rate of email opens.  From there, it’s just a matter of getting your content to a point where it encourages conversions.<\/p>\n

Email makes money.<\/em><\/strong>  It’s just a fact.  It may be more expensive in some instances than social media, may take more time and care to manage properly, but it’s incredibly valuable and a viable source of profit.<\/p>\n

Email is intimate.<\/em><\/strong>  It’s impossible for a user to see how many other people receive the same message they do, so you can easily segment your audience down and convince certain subsets that they’re special.  Special deals, special promotions, information ahead of the pack; email is an easy vector for value.<\/p>\n

Email is completely under your control. <\/em><\/strong> Think about other sources of traffic to your site<\/a>.  Links from other websites?  They can be removed, the audience can dwindle, they can be devalued, the site can go under or another disaster can strike.  Search referral traffic?  Google can demote your site at the drop of a hat, or push a competitor above your site.  Social media referrals?  At any moment, Facebook, Twitter, Google, LinkedIn or any other site can lock or block your profile, often with little recourse.  They also have limits on how much of your audience can see your message; many require several posts before they see a word from you.<\/p>\n

Growing Your Mailing List<\/h3>\n

\"Growing-Your-Mailing-List\"<\/p>\n

Convinced?  Now it’s time to start growing your mailing list.  There are dozens of ways you can convince people to join, with various incentives driving them.  Here are a few ideas, though the rest of this piece will focus on just one.<\/p>\n