{"id":5379,"date":"2026-02-16T18:39:06","date_gmt":"2026-02-17T02:39:06","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=5379"},"modified":"2026-02-16T18:40:01","modified_gmt":"2026-02-17T02:40:01","slug":"start-marketing-instagram-growing","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing","title":{"rendered":"Why to Start Marketing on Instagram While It\u2019s Still Growing"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><img class=\"alignleft size-full remove-lazy\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Why-to-Start-Marketing-on-Instagram-While-Its-Still-Growing.jpg\" alt=\"Why-to-Start-Marketing-on-Instagram-While-Its-Still-Growing\" width=\"629\" height=\"329\" srcset=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Why-to-Start-Marketing-on-Instagram-While-Its-Still-Growing.jpg 629w, https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Why-to-Start-Marketing-on-Instagram-While-Its-Still-Growing-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\"><\/p>\n<p>If you&rsquo;ve been paying attention to social media marketing over the last year or two, you&rsquo;ve probably seen the growing wave of advice; get on Instagram.&nbsp; The mobile-only social network centered around pictures and short videos has been expanding rapidly, and it was recently identified as the single most engaged audience on the web.&nbsp; That alone should be enough to convince you to join, but if not, here are a bunch of other good reasons.<\/p>\n<h3>It&rsquo;s Growing Fast<\/h3>\n<p>All the way back in early 2014, <a href=\"http:\/\/www.cnet.com\/news\/instagram-passes-200m-active-users\/\" target=\"_blank\" rel=\"noopener\">Instagram hit 200 million users<\/a>.&nbsp; This major milestone number comes just three and a half years after the platform was launched.&nbsp; This is half the amount of time it took Twitter, and a third less than Facebook.&nbsp; In fact, only one social network reached 200 million faster, and that was Google+.&nbsp; If you know anything about the history of Google+, you&rsquo;ll recognize that much of that growth came from the forced conversion of YouTube users, and could hardly be called legitimate.<\/p>\n<p>Instagram is still growing.&nbsp; <strong><em>Businesses are flocking to the platform<\/em><\/strong>.&nbsp; Users are still rapidly adopting it.&nbsp; It&rsquo;s still developing innovative technologies to build interest.&nbsp; It&rsquo;s not a massive, nearly obsolete juggernaut like Facebook.<\/p>\n<h3>There Are Tons of Tools<\/h3>\n<p>Instagram may be new, but app developers have been working on ways to enhance the platform since its inception.&nbsp; That&rsquo;s nearly four years worth of developing analytics tools, interface tools, scheduling tools, search tools and integration apps.&nbsp; Also, because Instagram is primarily focused around photos, any tool ever made that makes it easier to create compelling graphics will work for posting on Instagram.&nbsp; You have a nearly endless choice of apps to use, from Instagram integration on your website to photo manipulation tools of the highest caliber.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.razorsocial.com\/instagram-tools-to-grow-your-presence\/\" target=\"_blank\" rel=\"noopener\">3 Tools to Grow Your Presence on Instagram<\/a><\/li>\n<li><a href=\"http:\/\/www.socialmediaexaminer.com\/instagram-photo-and-video-apps\/\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">20 Instagram Apps to Enhance Your Photos and Videos<\/a><\/li>\n<li><a href=\"http:\/\/www.propublica.org\/nerds\/item\/a-super-simple-tool-to-search-instagram-by-time-and-location\" target=\"_blank\" rel=\"noopener\">A Super-Simple Tool to Search Instagram by Time and Location<\/a><\/li>\n<\/ul>\n<h3>Instagram Supports You<\/h3>\n<p><img class=\"alignnone size-full wp-image-5384\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Instagram-Supports-You.jpg\" alt=\"Instagram-Supports-You\" width=\"629\" height=\"329\" srcset=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Instagram-Supports-You.jpg 629w, https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Instagram-Supports-You-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\"><\/p>\n<p><strong><em>Instagram is not reticent when it comes to business adoption<\/em><\/strong>.&nbsp; The company is not playing hard to get, and it&rsquo;s not shying away from the business influx in an effort to maintain the sanctity of its audience.&nbsp; Quite the contrary!&nbsp; Instagram is making great strides in business integration, from analytics, APIs and tools to a blog dedicated to helping marketers and businesses succeed on the platform.<\/p>\n<p>The only thing Instagram doesn&rsquo;t do to make your life easier is release a platform that works on a desktop PC.&nbsp; It&rsquo;s made for and centered around mobile; you have to use a third party program to work from a PC.<\/p>\n<h3>Engagement is Sky High<\/h3>\n<p>When people talk about the high engagement on Instagram, it&rsquo;s hard to get a sense of just what that means.&nbsp; Thankfully, <a href=\"https:\/\/www.marketingtechnews.net\/news\/2014\/apr\/30\/forrester-analyst-claims-instagram-king-social-engagement\/\" target=\"_blank\" rel=\"noopener\">Forrester is here with the research to back up the claims<\/a>.<\/p>\n<ul>\n<li><em>Facebook maintains an average engagement of .07%; or 7 out of every 10,000 users performing an engagement metric, such as liking or sharing a picture.<\/em><\/li>\n<li><em>Twitter maintains an even worse average, of just 3 out of 10,000, or .03%<\/em><\/li>\n<li><em>Instagram blows both platforms out of the water with a 4.21% engagement average.&nbsp; Where 7 Facebook users are commenting, 421 Instagram users are.<\/em><\/li>\n<\/ul>\n<p>Just take a look at Red Bull; they posted the same short video on both Facebook and Instagram.&nbsp; On Facebook it received 2,600 likes.&nbsp; In the same amount of time, on Instagram, it received 36,000 likes.&nbsp; It&rsquo;s not even a factor of audience; this was out of 43 million Facebook fans and just 1.2 million Instagram followers.&nbsp; To save you the math, <strong><em>that&rsquo;s a .006% engagement rate on Facebook, and a 3% engagement rate on Instagram.<\/em><\/strong><\/p>\n<h3>It&rsquo;s Humanizing<\/h3>\n<p>The point of all social media is to humanize your brand.&nbsp; It&rsquo;s the attempt to put forth the impression of personality, so users don&rsquo;t think you&rsquo;re a soulless corporation that looks at them and sees dollar signs, not people.&nbsp; However, on platforms like Facebook and Twitter, the marketing science has been pared down to the most extreme, lean methods, and so everything begins to come across as disingenuous.<\/p>\n<p>On Instagram, <strong><em>you have a much better chance of pulling in that human perspective.&nbsp;<\/em> <\/strong>Perhaps it&rsquo;s because the smaller, more intimate audience still maintains a perception of community.&nbsp; Perhaps it&rsquo;s because no committee-designed and focus-grouped image would come off as human.&nbsp; Perhaps it&rsquo;s because you&rsquo;re able to be casual and offer inside looks with your content.&nbsp; Perhaps it&rsquo;s all of this and more.<\/p>\n<h3>It Links With Everything<\/h3>\n<p><img class=\"alignnone size-full wp-image-5386\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/It-Links-With-Everything.jpg\" alt=\"It-Links-With-Everything\" width=\"629\" height=\"329\" srcset=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/It-Links-With-Everything.jpg 629w, https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/It-Links-With-Everything-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\"><\/p>\n<p>Want to share an album of interesting images?&nbsp; Post them on Instagram and link to them on Facebook.&nbsp; Want to embed an image in your blog post?&nbsp; Post it on Instagram and use a widget to embed it.&nbsp; Want to make a short video commercial?&nbsp; Upload up to 15 seconds on Instagram and embed it.&nbsp; Every social network and your website besides will integrate with Instagram in some way or another.<\/p>\n<h3>You Can Geotag<\/h3>\n<p>Primarily for use by local businesses, <a href=\"https:\/\/medium.com\/five-hundred-words\/instagram-just-geotagged-us-to-hell-dad4c3736409\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">geotagging helps local users<\/a> gain a sense of the familiar, or long distance users gain a sense of the exotic.&nbsp; You can add locations after the fact, or tag the location of the picture when you take it and upload it.&nbsp; Don&rsquo;t forget to use local hashtags to further spur the conversation and pull in local users.<\/p>\n<h3>It Works For Everyone<\/h3>\n<p>Are you a large, nation or global corporation with an audience of millions or billions?&nbsp; Instagram works just fine; see Coca-Cola.&nbsp; Are you a small, local business with four employees and a product in development?&nbsp; Instagram works perfectly to advertise your brand.&nbsp; Are you a freelancer making pins to sell on Etsy?&nbsp; <strong><em>You can gain an Instagram following sufficient to sell out your shop within hours of restocking<\/em><\/strong>.&nbsp; The point is, no matter how large or small your business is, you can find a place on Instagram.<\/p>\n<h3>Visual Dynamics are Incredibly Attractive<\/h3>\n<p>Graphics draw the eye.&nbsp; A site built around graphics, around artistic pictures, is insanely attractive to certain demographics.&nbsp; Sure, some people don&rsquo;t appreciate the power of art.&nbsp; Those others, those who do, make excellent fans on Instagram.&nbsp; Sometimes, a bit of praise from one of them can make it all worthwhile.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>If you&rsquo;ve been paying attention to social media marketing over the last year or two, you&rsquo;ve probably seen the growing wave of advice; get on Instagram.&nbsp; The mobile-only social network centered around pictures and short videos has been expanding rapidly, and it was recently identified as the single most engaged audience on the web.&nbsp; That [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[181],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why to Start Marketing on Instagram While It\u2019s Still Growing - Boostlikes.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why to Start Marketing on Instagram While It\u2019s Still Growing - Boostlikes.com\" \/>\n<meta property=\"og:description\" content=\"If you&rsquo;ve been paying attention to social media marketing over the last year or two, you&rsquo;ve probably seen the growing wave of advice; get on Instagram.&nbsp; The mobile-only social network centered around pictures and short videos has been expanding rapidly, and it was recently identified as the single most engaged audience on the web.&nbsp; That [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing\" \/>\n<meta property=\"og:site_name\" content=\"Boostlikes.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-17T02:39:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T02:40:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Why-to-Start-Marketing-on-Instagram-While-Its-Still-Growing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"629\" \/>\n\t<meta property=\"og:image:height\" content=\"329\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Boostlikes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boostlikes.com\/blog\/#website\",\"url\":\"https:\/\/boostlikes.com\/blog\/\",\"name\":\"Boostlikes.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boostlikes.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Why-to-Start-Marketing-on-Instagram-While-Its-Still-Growing.jpg\",\"contentUrl\":\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Why-to-Start-Marketing-on-Instagram-While-Its-Still-Growing.jpg\",\"width\":629,\"height\":329},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing#webpage\",\"url\":\"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing\",\"name\":\"Why to Start Marketing on Instagram While It\\u2019s Still Growing - Boostlikes.com\",\"isPartOf\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing#primaryimage\"},\"datePublished\":\"2026-02-17T02:39:06+00:00\",\"dateModified\":\"2026-02-17T02:40:01+00:00\",\"author\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/#\/schema\/person\/3b0055d3c64b1867f058b18f5e1fbceb\"},\"breadcrumb\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/boostlikes.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why to Start Marketing on Instagram While It\\u2019s Still Growing\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/boostlikes.com\/blog\/#\/schema\/person\/3b0055d3c64b1867f058b18f5e1fbceb\",\"name\":\"Boostlikes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/boostlikes.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e64e1c4ae212a8e2c0cdfb6b9b605fee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e64e1c4ae212a8e2c0cdfb6b9b605fee?s=96&d=mm&r=g\",\"caption\":\"Boostlikes\"},\"url\":\"https:\/\/boostlikes.com\/blog\/author\/boostlikes\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why to Start Marketing on Instagram While It\u2019s Still Growing - Boostlikes.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing","og_locale":"en_US","og_type":"article","og_title":"Why to Start Marketing on Instagram While It\u2019s Still Growing - Boostlikes.com","og_description":"If you&rsquo;ve been paying attention to social media marketing over the last year or two, you&rsquo;ve probably seen the growing wave of advice; get on Instagram.&nbsp; The mobile-only social network centered around pictures and short videos has been expanding rapidly, and it was recently identified as the single most engaged audience on the web.&nbsp; That [&hellip;]","og_url":"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing","og_site_name":"Boostlikes.com","article_published_time":"2026-02-17T02:39:06+00:00","article_modified_time":"2026-02-17T02:40:01+00:00","og_image":[{"width":629,"height":329,"url":"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Why-to-Start-Marketing-on-Instagram-While-Its-Still-Growing.jpg","type":"image\/jpeg"}],"twitter_misc":{"Written by":"Boostlikes","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/boostlikes.com\/blog\/#website","url":"https:\/\/boostlikes.com\/blog\/","name":"Boostlikes.com","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/boostlikes.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing#primaryimage","inLanguage":"en-US","url":"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Why-to-Start-Marketing-on-Instagram-While-Its-Still-Growing.jpg","contentUrl":"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/09\/Why-to-Start-Marketing-on-Instagram-While-Its-Still-Growing.jpg","width":629,"height":329},{"@type":"WebPage","@id":"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing#webpage","url":"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing","name":"Why to Start Marketing on Instagram While It\u2019s Still Growing - Boostlikes.com","isPartOf":{"@id":"https:\/\/boostlikes.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing#primaryimage"},"datePublished":"2026-02-17T02:39:06+00:00","dateModified":"2026-02-17T02:40:01+00:00","author":{"@id":"https:\/\/boostlikes.com\/blog\/#\/schema\/person\/3b0055d3c64b1867f058b18f5e1fbceb"},"breadcrumb":{"@id":"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/boostlikes.com\/blog\/2014\/09\/start-marketing-instagram-growing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/boostlikes.com\/blog"},{"@type":"ListItem","position":2,"name":"Why to Start Marketing on Instagram While It\u2019s Still Growing"}]},{"@type":"Person","@id":"https:\/\/boostlikes.com\/blog\/#\/schema\/person\/3b0055d3c64b1867f058b18f5e1fbceb","name":"Boostlikes","image":{"@type":"ImageObject","@id":"https:\/\/boostlikes.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/e64e1c4ae212a8e2c0cdfb6b9b605fee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e64e1c4ae212a8e2c0cdfb6b9b605fee?s=96&d=mm&r=g","caption":"Boostlikes"},"url":"https:\/\/boostlikes.com\/blog\/author\/boostlikes"}]}},"_links":{"self":[{"href":"https:\/\/boostlikes.com\/blog\/wp-json\/wp\/v2\/posts\/5379"}],"collection":[{"href":"https:\/\/boostlikes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boostlikes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boostlikes.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/boostlikes.com\/blog\/wp-json\/wp\/v2\/comments?post=5379"}],"version-history":[{"count":0,"href":"https:\/\/boostlikes.com\/blog\/wp-json\/wp\/v2\/posts\/5379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boostlikes.com\/blog\/wp-json\/wp\/v2\/media\/5382"}],"wp:attachment":[{"href":"https:\/\/boostlikes.com\/blog\/wp-json\/wp\/v2\/media?parent=5379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boostlikes.com\/blog\/wp-json\/wp\/v2\/categories?post=5379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boostlikes.com\/blog\/wp-json\/wp\/v2\/tags?post=5379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}