{"id":5437,"date":"2022-11-19T08:01:45","date_gmt":"2022-11-19T16:01:45","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=5437"},"modified":"2022-11-19T08:02:02","modified_gmt":"2022-11-19T16:02:02","slug":"improve-ctr-facebook-fans","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2014\/09\/improve-ctr-facebook-fans","title":{"rendered":"How to Improve the CTR of Your Facebook Fans"},"content":{"rendered":"\n

\"Improve-the-CTR-of-Your-Facebook-Fans\"<\/p>\n

Facebook, when it works, is great for funneling engaged traffic to your website.  The problem is, it’s getting harder and harder every year to reach those engaged users.  Facebook’s organic reach drops, Facebook users grow more skeptical and businesses stick with using techniques that fade in utility over time.<\/p>\n

What can you do to keep your fans active and interested?  How can you keep them clicking your links and visiting your website?<\/em><\/strong>  Try this:<\/p>\n

Post Content Regularly<\/h3>\n

If you lapse in posting content, you’re going to fall in the eyes of Facebook’s news feed algorithm.  The longer you go without posting, the fewer users see your posts, and thus the less they engage with them.  The less they engage with your posts, the less they’ll see them.  At that point, you’re stuck in a downward spiral that takes quite a bit of effort and investment to escape.  Maintain a regular schedule, at least one post every day<\/a>, with more if your audience is large enough to handle it without considering you a spammer.<\/p>\n

Post Quality Content<\/h3>\n

High quality content is virtually required for engagement.  Grammar errors, spelling mistakes and poorly formed posts are all deal breakers for the average Facebook user<\/em><\/strong>.  They see you as not putting forth the effort they think they deserve, and so they don’t bother clicking your posts.  You need to offer high quality, valuable content on your website, and you need high quality posts on Facebook to draw them to said website.<\/p>\n

Avoid Clickbait<\/h3>\n

\"Avoid-Clickbait\"<\/p>\n

Clickbait is the style of Facebook post<\/a> that teases with a headline but offers nothing of value.  The idea is that users have to click the link to find out what the topic is, and only then decide if they want to read the piece.  The method was popularized primarily by Buzzfeed and Upworthy.  Facebook, rightly enough, has decided clickbait is a black hat technique meant to game their engagement tracking, and has thus begun to ban the practice.  It is now against their terms of service to post clickbait. <\/em><\/strong> You need to at least tell your users what your content is about, so they can make an informed decision to click.<\/p>\n

Offer Free Content and Value<\/h3>\n

Giving away something free is one of the best methods to attract users.  Free content is like a deep gravitational well, drawing in users from all around.  What can you give away?<\/p>\n