{"id":5684,"date":"2022-04-17T17:00:13","date_gmt":"2022-04-18T00:00:13","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=5684"},"modified":"2022-04-17T17:01:02","modified_gmt":"2022-04-18T00:01:02","slug":"make-100k-month-facebook-ads","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads","title":{"rendered":"How to Make 100k per Month with Facebook Ads"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><img class=\"alignleft size-full remove-lazy\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/10\/How-to-Make-100k-per-Month-with-Facebook-Ads.jpg\" alt=\"How-to-Make-100k-per-Month-with-Facebook-Ads\" width=\"629\" height=\"329\" srcset=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/10\/How-to-Make-100k-per-Month-with-Facebook-Ads.jpg 629w, https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/10\/How-to-Make-100k-per-Month-with-Facebook-Ads-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\"><\/p>\n<p>Facebook ads are an incredibly powerful platform to use to make money, but they&rsquo;re just a tool in the end.&nbsp; You need a lot of support, a lot of knowledge, an initial investment and a foundation to build up in order to succeed.&nbsp; The good news is, it&rsquo;s entirely possible to make $100k per month with Facebook ads alone.&nbsp; The bad news is, it takes a lot of work to achieve.&nbsp; Of course, if you make $100k but you spent $98k to do it, it&rsquo;s not a worthwhile investment.<\/p>\n<h3>The Product<\/h3>\n<p>In order to <a href=\"http:\/\/www.incomediary.com\/earn-money-with-facebook-ads\" target=\"_blank\" rel=\"noopener\">make any significant amount of money from Facebook ads<\/a>, you need something to sell.&nbsp; This could be a piece of software you developed, a webinar you&rsquo;re hosting or an affiliate marketer you&rsquo;re working through.&nbsp; The good news here is that you don&rsquo;t need to invest an incredible amount of money into developing your product.&nbsp; It doesn&rsquo;t matter what you sell, so long as you sell it.<\/p>\n<p>The type of product you&rsquo;re selling will have some impact on various numbers and measurements you need to see later in the process.&nbsp; For example, if you&rsquo;re trying to make $100k per month through these Facebook ads, you would only need to sell 10 copies of a $10,000 consulting gig.&nbsp; On the other hand, you would need to sell 200,000 products that earn you a meager $0.50 per sale.&nbsp; <strong><em>You will need to strike the right balance<\/em><\/strong>, looking for an audience of suitable size to buy enough copies of the product you&rsquo;re selling.<\/p>\n<p>The type of product you sell will have some other effects as well.&nbsp; It informs your choice of audience targeting, imagery, text and other factors you pick up and choose along the way.&nbsp; You can&rsquo;t find success selling sand in the desert, after all.<\/p>\n<h3>The Landing Page<\/h3>\n<p>When you have a product to sell, you then need a place to sell it.&nbsp; For Facebook ads, this is generally going to mean an <a href=\"http:\/\/unbounce.com\/social-media\/facebook-landing-pages\/\" target=\"_blank\" rel=\"noopener\">off-site landing page<\/a>.&nbsp; You can also target Facebook ads to direct traffic to your Facebook page, but that&rsquo;s putting an additional step between your customers and the conversion funnel.&nbsp; You will have to run tests yourself to determine if the intermediary step is worth the setup.<\/p>\n<p><img class=\"alignnone size-full wp-image-5692\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/10\/The-Landing-Page.jpg\" alt=\"The-Landing-Page\" width=\"629\" height=\"329\" srcset=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/10\/The-Landing-Page.jpg 629w, https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/10\/The-Landing-Page-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\"><\/p>\n<p>Sooner or later, it all comes down to a landing page. The page users arrive on when they click your ad, your Facebook page link or any other form of marketing you use.&nbsp; This landing page is going to be your high pressure sales pitch, telling the user why they need to purchase and how they can do so.<\/p>\n<p><strong><em>Optimizing a landing page is a deep enough topic that it could fill an entire blog<\/em><\/strong>.&nbsp; A few scant paragraphs here can only get you pointed in the right direction.<\/p>\n<h3>The Ads Themselves<\/h3>\n<p>The ads are the bread and butter of your marketing here.&nbsp; All you really need is a Facebook advertising account and the Facebook Power Editor extension for Chrome.&nbsp; Power Editor is simply too valuable to ignore, so you&rsquo;re going to need to adopt Google&rsquo;s browser to reach your goals.<\/p>\n<p>With your goal of <a href=\"http:\/\/www.quicksprout.com\/2014\/05\/02\/how-to-build-a-social-media-marketing-funnel\/\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">funneling users to your landing page<\/a>, you will have some decisions made for you.&nbsp; For example, you already know your ads will target an off-site link rather than a &ldquo;like&rdquo; action or fan page follow.<\/p>\n<p>You have a few more choices to make.&nbsp; What sort of ad do you want to run?&nbsp; Your options are:<\/p>\n<ul>\n<li><strong><em>News feed ads<\/em><\/strong>; these ads look like normal Facebook posts, but they carry the &ldquo;sponsored&rdquo; label.&nbsp; They tend to have higher visibility but are more subject to the user&rsquo;s natural avoidance of advertising language.<\/li>\n<li><strong><em>Sidebar ads<\/em><\/strong>; these are the smaller ads that show up in the sidebar along with Facebook&rsquo;s trends, suggested people and other boxes.&nbsp; They are often ignored, but can get away with more as a consequence.<\/li>\n<li><strong><em>Mobile ads<\/em><\/strong>; these are essentially news feed ads that only show up for mobile users.&nbsp; Mobile is a massive demographic that&rsquo;s well worth targeting if you can.<\/li>\n<\/ul>\n<p>You will need to <a href=\"http:\/\/www.entrepreneur.com\/article\/54436\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">determine your advertising budget<\/a>.&nbsp; When you&rsquo;re first starting out, you will want to keep your budgets small.&nbsp; Remember, this is pay per click advertising; you have to spend money to make money.&nbsp; You need to be cautious so you aren&rsquo;t spending more than you make, directing users to your page only to have them bounce away.&nbsp; As you find strategies and ads that work, you can increase your ad budget to increase your profits.<\/p>\n<h3>The Targeted Audience<\/h3>\n<p><img class=\"alignnone size-full wp-image-5694\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/10\/The-Targeted-Audience.gif\" alt=\"The-Targeted-Audience\" width=\"629\" height=\"329\"><\/p>\n<p>Whenever a user puts a piece of information into their Facebook profile, <strong><em>Facebook takes that information and uses it as part of their audience segmentation system<\/em><\/strong>.&nbsp; You, as an advertiser, can take advantage of that segmentation.&nbsp; What can you use to divide up your audience?<\/p>\n<ul>\n<li>Geographic location<\/li>\n<li>Age, gender, ethnicity<\/li>\n<li>Political affiliation<\/li>\n<li>Relationship status<\/li>\n<li>Education<\/li>\n<li>Languages known<\/li>\n<li>Interests<\/li>\n<li>Connection to your page<\/li>\n<\/ul>\n<p>And much more.&nbsp; What you need to do is determine what qualities are shared by the people most likely to purchase your product.&nbsp; Sure, you could run a broad ad targeting every female on Facebook, but a huge number of those people won&rsquo;t care to click your ads.<\/p>\n<p>Typically you&rsquo;re going to want to specify a country or countries to target.&nbsp; This helps you <a href=\"https:\/\/boostlikes.com\/blog\/2014\/08\/facebook-clickfarms-avoid\" target=\"_blank\" rel=\"noopener\">avoid clickfarms<\/a> in developing nations who might burn through your budget with no conversions.<\/p>\n<p>Every bit of specification you add to your ads will narrow the number of people who will see them.&nbsp; It will &ndash; ideally &ndash; increase the percentage of people willing to buy, however.&nbsp; Facebook will even give you an indicator of how wide your potential reach is and whether it&rsquo;s too broad or too narrow.<\/p>\n<p>Once you have run a few ads, you&rsquo;ll be able to gather more data about the people you want to reach and what qualities they share.&nbsp; You can then tell Facebook to create lookalike audiences to target more people sharing those qualities.<\/p>\n<h3>Tracking Performance and Measuring Success<\/h3>\n<p>Google Analytics and Facebook&rsquo;s own analytics will help you track the people who click on your ads, what they do once they&rsquo;re on your landing page and how they act before and after they convert.&nbsp; All of this is valuable information that helps you iterate your ads and landing page.<\/p>\n<p>Experiment.&nbsp; <strong><em>Try new configurations, new images, new text, new landing pages.<\/em><\/strong>&nbsp; Find out what works and what doesn&rsquo;t.&nbsp; Iterate. &nbsp;Expand on what works, drop what doesn&rsquo;t.&nbsp; Retarget users who bounce.&nbsp; All of this helps you increase your profits as you go.&nbsp; You won&rsquo;t be able to dive in and make $100k next month, but you can work your way to that point by this time next year.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ads are an incredibly powerful platform to use to make money, but they&rsquo;re just a tool in the end.&nbsp; You need a lot of support, a lot of knowledge, an initial investment and a foundation to build up in order to succeed.&nbsp; The good news is, it&rsquo;s entirely possible to make $100k per month [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make 100k per Month with Facebook Ads - Boostlikes.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make 100k per Month with Facebook Ads - Boostlikes.com\" \/>\n<meta property=\"og:description\" content=\"Facebook ads are an incredibly powerful platform to use to make money, but they&rsquo;re just a tool in the end.&nbsp; You need a lot of support, a lot of knowledge, an initial investment and a foundation to build up in order to succeed.&nbsp; The good news is, it&rsquo;s entirely possible to make $100k per month [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads\" \/>\n<meta property=\"og:site_name\" content=\"Boostlikes.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-18T00:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-18T00:01:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/10\/How-to-Make-100k-per-Month-with-Facebook-Ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"629\" \/>\n\t<meta property=\"og:image:height\" content=\"329\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Boostlikes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boostlikes.com\/blog\/#website\",\"url\":\"https:\/\/boostlikes.com\/blog\/\",\"name\":\"Boostlikes.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boostlikes.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/10\/How-to-Make-100k-per-Month-with-Facebook-Ads.jpg\",\"contentUrl\":\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/10\/How-to-Make-100k-per-Month-with-Facebook-Ads.jpg\",\"width\":629,\"height\":329},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads#webpage\",\"url\":\"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads\",\"name\":\"How to Make 100k per Month with Facebook Ads - Boostlikes.com\",\"isPartOf\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads#primaryimage\"},\"datePublished\":\"2022-04-18T00:00:13+00:00\",\"dateModified\":\"2022-04-18T00:01:02+00:00\",\"author\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/#\/schema\/person\/3b0055d3c64b1867f058b18f5e1fbceb\"},\"breadcrumb\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/boostlikes.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Make 100k per Month with Facebook Ads\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/boostlikes.com\/blog\/#\/schema\/person\/3b0055d3c64b1867f058b18f5e1fbceb\",\"name\":\"Boostlikes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/boostlikes.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e64e1c4ae212a8e2c0cdfb6b9b605fee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e64e1c4ae212a8e2c0cdfb6b9b605fee?s=96&d=mm&r=g\",\"caption\":\"Boostlikes\"},\"url\":\"https:\/\/boostlikes.com\/blog\/author\/boostlikes\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Make 100k per Month with Facebook Ads - Boostlikes.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boostlikes.com\/blog\/2014\/10\/make-100k-month-facebook-ads","og_locale":"en_US","og_type":"article","og_title":"How to Make 100k per Month with Facebook Ads - Boostlikes.com","og_description":"Facebook ads are an incredibly powerful platform to use to make money, but they&rsquo;re just a tool in the end.&nbsp; 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