{"id":5731,"date":"2026-01-19T21:05:29","date_gmt":"2026-01-20T05:05:29","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=5731"},"modified":"2026-01-19T21:06:01","modified_gmt":"2026-01-20T05:06:01","slug":"5-ways-improve-business-twitter-profile","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2014\/10\/5-ways-improve-business-twitter-profile","title":{"rendered":"5 Ways to Improve Your Business Twitter Profile"},"content":{"rendered":"\n

\"Ways-to-Improve-Your-Business-Twitter-Profile\"<\/p>\n

Your Twitter profile is important for business, if you’re using it – or trying to, that is.  Like any other marketing channel, you have two goals; make it as effective and optimized as possible, and make it look organic.  You want to streamline every aspect of your profile to maximize clicks and conversion, but you don’t want your profile to look like it’s been created with marketing in mind.  Users appreciation the wholesome, the natural, the compelling.  They don’t want your banner image to be a billboard and your featured post to be a tagline.<\/p>\n

There are some things you can adjust and some things you can’t.<\/em><\/strong>  You can’t change your @username without necessitating a large rebranding campaign.  You may have a difficult time changing your voice in a natural manner.  You can easily change the text and images in your profile.  How can you optimize your business profile?<\/p>\n

1. Use Your Banner Photo Creatively<\/h3>\n

When Twitter first updated the layout of their profiles<\/a>, the biggest change was the huge image stretched across the top of the screen.  It’s no longer partially blocked by your other information, aside from your profile picture, and it’s significantly wider.  It can support images up to 1500×500 in size.  Other than dimensions, it’s actually very much like Facebook’s header images.  This led many marketers to look at popular Facebook pages for header inspiration.<\/p>\n

You can use your header image for a number of purposes.  The general guidelines to keep in mind, however, are the same.  Pick a high resolution image.  Pick crisp colors that suit your brand in some way.  Match your image to the image you want to portray.<\/p>\n

Here are some more specific ideas:<\/p>\n