{"id":5882,"date":"2022-12-13T11:40:25","date_gmt":"2022-12-13T19:40:25","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=5882"},"modified":"2022-12-13T11:41:01","modified_gmt":"2022-12-13T19:41:01","slug":"3-ideas-creating-eye-catching-facebook","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2014\/10\/3-ideas-creating-eye-catching-facebook","title":{"rendered":"3 Ideas for Creating an Eye-catching Facebook Ad"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><img class=\"alignleft size-full remove-lazy\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Ideas-for-Creating-an-Eye-catching-Facebook-Ad.gif\" alt=\"Ideas-for-Creating-an-Eye-catching-Facebook-Ad\" width=\"629\" height=\"329\"><\/p>\n<p>Facebook ads; you either love them or you hate them.&nbsp; If you strike on the right formula with luck your first time around, the income is amazing and there can be nothing but love.&nbsp; If you struggle to find the right combination of ad, targeting and landing page that converts customers, you&rsquo;re going to hate them.<\/p>\n<p>If you had that stroke of luck, you&rsquo;re probably not here reading about how you can improve your ads.&nbsp; If you&rsquo;re looking for ways to boost your ads into the stratosphere, you&rsquo;ve come to the right place.<\/p>\n<p>There are three essential parts to any Facebook ad.&nbsp; You need to improve each of them.&nbsp; While you do, make sure to test out variations each step of the way.&nbsp; The core of this concept is split testing.&nbsp; Create two ads that share attributes, but tweak one thing about them.&nbsp; Figure out which works better after a low budget and a few days live, then adopt that one.&nbsp; Iterate, tweak it in new ways, continue.<\/p>\n<p>Occasionally, of course, you&rsquo;re going to have to do something new.&nbsp; <strong><em>Everyone gets bored, even of the most novel and interesting things.<\/em><\/strong>&nbsp; Eat your favorite food every day for a year and by the end of it you&rsquo;ll be sick of it, no matter how much you liked it before.&nbsp; Consider your ads to have a shelf life and remove them before users grow sick of them.<\/p>\n<h3>1: The Best Image<\/h3>\n<p>Facebook has a few guidelines for images, but you&rsquo;ve probably been following them to the letter, and it hasn&rsquo;t worked out all that well so far.&nbsp; Instead, ignore most of them.&nbsp; Here&rsquo;s what you need in a great image.<\/p>\n<p>Size.&nbsp; Pick the right resolution image.&nbsp; Small sidebar ads should absolutely never had small details that are impossible to make out.&nbsp; Try this; pull up the large image you want and then go stand across the room.&nbsp; Can you make out all the details you want to?&nbsp; If not, they&rsquo;re too small to be made out in Facebook&rsquo;s tiny sidebar.<\/p>\n<p>This doesn&rsquo;t mean you should use a tiny image.&nbsp; <strong><em>Facebook allows you to use the same image for both news feed and sidebar ads<\/em><\/strong>, which you probably should.&nbsp; Unless you&rsquo;re specifically working with one format or the other, optimize for both.&nbsp; This means an image large enough to be compelling in the news feed, but lacking the small details that make it a jumbled mess in the sidebar.<\/p>\n<p>Here are some ideas you can use to create great images for your ads.<\/p>\n<p><img class=\"alignnone size-full wp-image-5887\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/create-great-images-for-your-ads.jpg\" alt=\"create-great-images-for-your-ads\" width=\"629\" height=\"329\" srcset=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/create-great-images-for-your-ads.jpg 629w, https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/create-great-images-for-your-ads-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\"><\/p>\n<ul>\n<li><strong><em>Use images of happy people<\/em><\/strong>, particularly women.&nbsp; Say what you like about<a href=\"http:\/\/www.open.edu\/openlearn\/body-mind\/proper-men-proper-women-gender-roles-contemporary-uk-society\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\"> gender constructs in modern society<\/a>, the mob rules indicate that a smiling woman is still one of the best images to use.<\/li>\n<li><strong><em>Use colors that stand out<\/em><\/strong>.&nbsp; Remember that Facebook is primarily blues and grays with black and white.&nbsp; Pick a color that stands out with your branding, so you don&rsquo;t blend in with normal navigation elements.&nbsp; Colorful mascots work as well, if you have one.<\/li>\n<li><strong><em>Use your logo<\/em><\/strong>, if it&rsquo;s something that stands out in a positive light . &nbsp;If your logo is too muddied at a small resolution, give it a pass or create a simplified version to use.<\/li>\n<li><strong><em>Use animals<\/em><\/strong>, particularly either exotic or adorable animals.&nbsp; A pet interacting with your product can be a great seller, particularly to owners of that kind of pet.&nbsp; A more exotic animal draws attention from the user wondering what it is.<\/li>\n<\/ul>\n<h3>2: The Best Headline<\/h3>\n<p>Your headline is the bold text that will hook the eye after it&rsquo;s drawn over by the image.&nbsp; Consider fishing.&nbsp; The image is the shiny lure, to draw fish in.&nbsp; The headline is the bait, to get the fish to bite the hook.&nbsp; The body copy itself, covered next, is the hook that gets them stuck.<\/p>\n<p><a href=\"http:\/\/michaelhyatt.com\/headline-templates.html\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">Your headline needs to grab attention<\/a> and not let go, but you only have 25 characters to use.&nbsp; You don&rsquo;t have a lot of space, so you need to use every letter effectively.&nbsp; Here are some ideas you can spin off and test.<\/p>\n<ul>\n<li><strong><em>Free Shipping Guaranteed!&nbsp;<\/em><\/strong> This headline covers two bases; guarantee and free.&nbsp; With a guarantee, you&rsquo;re making an implicit or explicit promise to the user.&nbsp; You need to be able to live up to that promise, of course.&nbsp; With the free offer, you&rsquo;re telling users you&rsquo;re confident in your product and can offer them something of additional value free.<\/li>\n<li><strong><em>75% Off Today Only!&nbsp;<\/em><\/strong> This headline also covers two bases; the deep discount and the time-sensitive offer.&nbsp; With the deep discount, you&rsquo;re making the user feel like they&rsquo;re going to miss out on a great deal if they don&rsquo;t click immediately.&nbsp; With the time-sensitive offer, you&rsquo;re doing the same thing; stacking both up gives you more room to work.<\/li>\n<li><strong><em>Warning: Avoid the Scam.<\/em><\/strong>&nbsp; This headline is a shock-value attention grabber, meant more to inform the user than to offer them something.&nbsp; Rather than tell them about a deal they&rsquo;re missing, you&rsquo;re telling them that if they don&rsquo;t click, they&rsquo;re running the risk of being scammed, possibly by a shady competitor.<\/li>\n<li><strong><em>Unlock the Truth Today!&nbsp;<\/em><\/strong> This headline covered both the unlock concept and the draw of the truth.&nbsp; You&rsquo;re subtly implying that the user is being lied to and that you have the truth in hand.&nbsp; You&rsquo;re also offering them the ability to unlock that truth for themselves.<\/li>\n<\/ul>\n<h3>3: The Best Copy<\/h3>\n<p><img class=\"alignnone size-full wp-image-5889\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/The-Best-Copy.jpg\" alt=\"The-Best-Copy\" width=\"629\" height=\"329\" srcset=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/The-Best-Copy.jpg 629w, https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/The-Best-Copy-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\"><\/p>\n<p>Your ad copy will pull a lot of weight, but you need to use it effectively.&nbsp; You&rsquo;re going to be surprised at how little space you have to work with, once you realize how much you need to cram into the little sidebar box.<\/p>\n<ul>\n<li><strong><em>Play off the headline.<\/em><\/strong>&nbsp; If you&rsquo;re asking a user to unlock the truth about something, tease what that truth might be.&nbsp; If you&rsquo;re offering a deal, write about what benefits they&rsquo;ll receive when they accept the deal.&nbsp; When in doubt, go with the standard features and benefits list.<\/li>\n<li><strong><em>Use punctuation to break up the test.<\/em><\/strong>&nbsp; It&rsquo;s hard for the average user to bother caring about ad text long enough to read all of it.<\/li>\n<li><strong><em>Use short, punchy phrases and punctuation<\/em><\/strong> to give them words they can digest at a glance.&nbsp; Even a dash &ndash; or a slash \/ can break up text effectively.<\/li>\n<li>For the love of God, <strong><em>make sure you don&rsquo;t have any typos or misspelled words in your copy.<\/em><\/strong><\/li>\n<\/ul>\n<p>With effective copy, you can finally <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/02\/12\/great-landing-pages\" target=\"_blank\" rel=\"noopener\">entice users to click through to your landing page<\/a>.&nbsp; From there, it&rsquo;s a whole new game convincing them to convert.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ads; you either love them or you hate them.&nbsp; If you strike on the right formula with luck your first time around, the income is amazing and there can be nothing but love.&nbsp; If you struggle to find the right combination of ad, targeting and landing page that converts customers, you&rsquo;re going to hate [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ideas for Creating an Eye-catching Facebook Ad - Boostlikes.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostlikes.com\/blog\/2014\/10\/3-ideas-creating-eye-catching-facebook\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ideas for Creating an Eye-catching Facebook Ad - Boostlikes.com\" \/>\n<meta property=\"og:description\" content=\"Facebook ads; 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