{"id":5928,"date":"2025-10-11T06:42:28","date_gmt":"2025-10-11T13:42:28","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=5928"},"modified":"2025-10-11T06:42:45","modified_gmt":"2025-10-11T13:42:45","slug":"grow-brand-new-twitter-profile","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2014\/11\/grow-brand-new-twitter-profile","title":{"rendered":"How to Grow Your Brand New Twitter Profile"},"content":{"rendered":"\n

\"How-to-Grow-Your-Brand-New-Twitter-Profile\"<\/p>\n

Twitter has a few great purposes.  It’s excellent for fast-paced social justice journalism, as seen in Ferguson recently.  It’s equally great for long-term social movements, like the #yesallwomen tag.  It’s a fun tool for talking to your family and friends in public.  It has an entire subculture devoted to weird nonsensical, surreal art.  Of course, it’s also great for businesses, which is why you’re here.<\/p>\n

There’s a lot to consider when you get started with Twitter for business.<\/em><\/strong>  Thankfully, there’s this guide, now published just for you.<\/p>\n

Setting up a Profile<\/h3>\n

It all begins with registration.  Visit Twitter.com and sign up with your name, email and desired password.  Assuming they all check out, you then move on to fill out the rest of your information.<\/p>\n

The important part here is your username<\/a>.  You want to keep it short, because people will want to @mention you, and if your username takes up too much space you’re restricting their ability to create tweets.  Whenever possible choose something directly related to your brand name.<\/p>\n

If your brand name is taken, you have a few options.  If the owner has parked the username or if it’s inactive, you may be able to recover and claim it.  If it’s run by a legitimate user or a different company with a similar name, you may have a harder time of it.<\/p>\n

It’s possible to change your username later, but you might not want to. <\/em><\/strong> It doesn’t retroactively change search indexing, for one, and it can confuse users.  Confirm your account through your email address and you’re good to go.<\/p>\n

Filling Out Information<\/h3>\n

Your Twitter profile is like a tiny, optimized landing page for social users.  Use it effectively.  Twitter is all about optimizing your communication to fit into small spaces.  This means you don’t have a lot of space to make your case in your profile.<\/p>\n

Choose an appropriate profile picture.  If your account follows the name of the CEO, use a picture of the person in charge.  If your account is representing a brand, use a logo.  You can change up this picture at any time, so don’t stress too much about picking the perfect share of taupe for the background on your logo.<\/p>\n

Choose a cover photo that represents your brand<\/a> in some way.  Retail stores with physical locations can take a panoramic picture of their storefront, or some local landmark.  Online businesses can create graphics advertising their products, showing an office scene or anything else.  The sky is the limit here.<\/p>\n

\"Filling-Out-Information\"<\/p>\n

Fill out your profile. <\/em><\/strong> You only have a tiny amount of space for information.  Optimize it for a primary keyword and include your brand name.  Don’t worry about location or website link, those can go in other fields.  Avoid too much duplication.<\/p>\n

Get Active<\/h3>\n

Dive into the deep end.  There’s no reason to take it slow on Twitter.  Most businesses tweet content 4-6 times per day, some more, some less.  Find a volume that works best for your audience and start creating tweets.  You should never be stumped for content; there’s a lot you can tweet<\/a>.<\/p>\n