{"id":5986,"date":"2025-11-28T09:23:58","date_gmt":"2025-11-28T17:23:58","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=5986"},"modified":"2025-11-28T09:24:20","modified_gmt":"2025-11-28T17:24:20","slug":"facebook-tests-tool-remove-fake-low-quality-likes","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes","title":{"rendered":"Facebook Tests Tool to Remove Fake and Low Quality Likes"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><img class=\"alignleft size-full remove-lazy\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Facebook-Tests-Tool-to-Remove-Fake-and-Low-Quality-Likes.jpg\" alt=\"Facebook-Tests-Tool-to-Remove-Fake-and-Low-Quality-Likes\" width=\"629\" height=\"329\" srcset=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Facebook-Tests-Tool-to-Remove-Fake-and-Low-Quality-Likes.jpg 629w, https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Facebook-Tests-Tool-to-Remove-Fake-and-Low-Quality-Likes-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\"><\/p>\n<p>Likes are the bread and butter of Facebook.&nbsp; They&rsquo;re the most basic form of currency you have as a user, and they&rsquo;re the most essential thing you can gather as a business.&nbsp; Businesses need likes &ndash; specifically users liking their page, rather than their content individually &ndash; in order to have an audience.&nbsp; Without those users liking your page, you have nothing.<\/p>\n<p>This has led to a wide array of possible abuses of the system in the past years.&nbsp; You had people buying fake likes from robot accounts to boost their like number.&nbsp; You had people implementing like gates to hide their content from people who don&rsquo;t like their page.&nbsp; You had gates one step further, requiring both a like and an app install to see.<\/p>\n<p><strong><em>Facebook has been combating this problem, slowly.&nbsp;<\/em><\/strong> They already have a <a href=\"http:\/\/www.businessinsider.com\/facebook-fake-likes-and-accounts-2012-12\" target=\"_blank\" rel=\"noopener noreferrer\">delete on sight policy for robot and fake accounts<\/a>.&nbsp; They tweaked their EdgeRank algorithm so that fake followers hurt your broadcast range.&nbsp; They blocked like gates from their service recently.<\/p>\n<p>Now they&rsquo;re testing a tool internally to deliver a qualitative judgment about your fans.&nbsp; Currently, when you visit your users section in Facebook&rsquo;s Page administration section, you can see individual readouts of:<\/p>\n<ul>\n<li>People who like the page.<\/li>\n<li>Pages that like the page.<\/li>\n<li>Subscribers to the page.<\/li>\n<li>Page Admins.<\/li>\n<li>Users banned from the page.<\/li>\n<\/ul>\n<p>With this new tool, Facebook adds two new groups; <strong><em>Valuable and Irrelevant.<\/em><\/strong><\/p>\n<h3>Facebook Fan Quality<\/h3>\n<p>What does this mean for your page administration?&nbsp; It means you have access to a quick judgment of quality for your fans.<\/p>\n<p>Note that Facebook would only be dividing your users into three groups, with one group being the majority who are neither exceptionally valuable nor exceptionally worthless.&nbsp; The other two groups would be your most valuable fans &ndash; the brand advocates, the people who always comment and like your posts, the people who keep mentioning your brand through tags &ndash; and the worthless fans.<\/p>\n<p>The <a href=\"http:\/\/www.fastcompany.com\/1794092\/brands-facebook-fan-quality-trumps-quantity\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">worthless fans are the most important category to recognize<\/a>, because you want to keep them as limited as possible.&nbsp; These are the people who never see your posts, the people who never like, share or comment on your content; generally the people who don&rsquo;t interact with your brand.<\/p>\n<p><img class=\"alignnone size-full wp-image-5991\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Facebook-Fan-Quality.jpg\" alt=\"Facebook-Fan-Quality\" width=\"629\" height=\"329\" srcset=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Facebook-Fan-Quality.jpg 629w, https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Facebook-Fan-Quality-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\"><\/p>\n<p>Where do these worthless fans come from?&nbsp; There are a few sources.<\/p>\n<ul>\n<li><a href=\"http:\/\/singularityhub.com\/2010\/02\/11\/1-5-million-facebook-fans-for-a-robot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Robot fans<\/a> you either purchase or had purchased for you.&nbsp; Bad SEOs often do this to make a Facebook page look more active, even though it hurts more in the long run.<\/li>\n<li>Fans from countries or locations outside of your sale zone.&nbsp; This happens when clickfarms get involved.&nbsp; The users like your page but never bother to come back.<\/li>\n<li>Users who like your page for one specific reasons and then are dissatisfied and leave.<\/li>\n<li>Users who like your page for a contest or a like gate, before they were banned, and who don&rsquo;t bother to follow your page after the contest period ends.<\/li>\n<\/ul>\n<p>With Facebook&rsquo;s tool, you might be able to get a clean readout of these uninterested, valueless fans and remove them from your page.&nbsp; <strong><em>You don&rsquo;t have to ban them, necessarily; just remove them from the pool.<\/em><\/strong><\/p>\n<h3>Beneficial Filtering<\/h3>\n<p>Why might you want to remove these fans?&nbsp; If they don&rsquo;t engage, they don&rsquo;t see your posts.&nbsp; If they don&rsquo;t see your posts, why do they matter?<\/p>\n<p>Facebook shows your posts to a pool of users chosen based on their own criteria internally.&nbsp; Each post you make is only visible to a small percentage of your users.&nbsp; Your true visibility, your viral reach, comes from those users liking, sharing, commenting and otherwise engaging with those posts.&nbsp; Each time they do, it exposes your post to their friends, which balloons your available reach.<\/p>\n<p><strong><em>The problem with fake fans is that they don&rsquo;t do any of that.<\/em><\/strong>&nbsp; Any post shown to those users is a waste of time.&nbsp; If they don&rsquo;t see your posts at all, it doesn&rsquo;t precisely hurt you, but each time they see one it&rsquo;s a detriment.<\/p>\n<p>The best part about this potential tool is how easy it makes finding those fake fans.&nbsp; Previously, identifying fake fans was quite the process.<\/p>\n<p>First you would want to check the profiles of any fans you&rsquo;re suspicious of.&nbsp; If they have no profile picture or cover photo, or if their picture or cover photo is shared with another user &ndash; check with Google&rsquo;s reverse image search &ndash; they&rsquo;re likely a fake fan.<\/p>\n<p>The removal process is even worse.&nbsp; You can&rsquo;t create a list and remove fans in bulk; you have to go through each of them individually to remove them.&nbsp; As if that isn&rsquo;t bad enough, Facebook uses a lightboxed &ldquo;infinite scroll&rdquo; readout to show you your fans.&nbsp; If you pass a certain number of fans, you no longer can load that window.&nbsp; Your oldest fans are impossible to find without knowing who they are.<\/p>\n<p>The ideal with Facebook&rsquo;s quality judgment would be to <a href=\"http:\/\/www.makeuseof.com\/answers\/delete-facebook-wall-posts-click\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">remove all of those fans in one click<\/a>, or at least be able to remove everyone in the list indiscriminately.<\/p>\n<h3>A Potential Future<\/h3>\n<p><img class=\"alignnone size-full wp-image-5993\" src=\"http:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Potential-Future.jpg\" alt=\"Potential-Future\" width=\"629\" height=\"329\" srcset=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Potential-Future.jpg 629w, https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Potential-Future-300x156.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\"><\/p>\n<p>For now, Facebook is still testing the feature.&nbsp; They have not yet released it to the public.&nbsp; This is likely just due to how difficult it is to identify fake fans compared to real, disengaged users compared to real engaged users.&nbsp; There&rsquo;s no easy line in the sand, and <strong><em>spammers do their best to trick Facebook anyhow.<\/em><\/strong><\/p>\n<p>The tool does open up potential future targeting, as well.&nbsp; This is just spitballing, there&rsquo;s no evidence to support this, but wouldn&rsquo;t it be neat if you could target a post specifically at your &ldquo;irrelevant&rdquo; fans?&nbsp; Sure, you&rsquo;d catch a lot of fake accounts, but what about the users who would be interested, but who have slipped through the EdgeRank cracks?&nbsp; The users who don&rsquo;t see your posts, and thus don&rsquo;t engage, and fall into the downward spiral that keeps them from ever seeing your content?&nbsp; It would be like targeting the users who never open your emails with a specific &ldquo;why don&rsquo;t you open our mails&rdquo; message.<\/p>\n<p>Either way, keep an eye out for this feature in the future.&nbsp; You never know what Facebook will be able to pull off.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Likes are the bread and butter of Facebook.&nbsp; They&rsquo;re the most basic form of currency you have as a user, and they&rsquo;re the most essential thing you can gather as a business.&nbsp; Businesses need likes &ndash; specifically users liking their page, rather than their content individually &ndash; in order to have an audience.&nbsp; Without those [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Tests Tool to Remove Fake and Low Quality Likes - Boostlikes.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Tests Tool to Remove Fake and Low Quality Likes - Boostlikes.com\" \/>\n<meta property=\"og:description\" content=\"Likes are the bread and butter of Facebook.&nbsp; They&rsquo;re the most basic form of currency you have as a user, and they&rsquo;re the most essential thing you can gather as a business.&nbsp; Businesses need likes &ndash; specifically users liking their page, rather than their content individually &ndash; in order to have an audience.&nbsp; Without those [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes\" \/>\n<meta property=\"og:site_name\" content=\"Boostlikes.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-28T17:23:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-28T17:24:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Facebook-Tests-Tool-to-Remove-Fake-and-Low-Quality-Likes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"629\" \/>\n\t<meta property=\"og:image:height\" content=\"329\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Boostlikes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boostlikes.com\/blog\/#website\",\"url\":\"https:\/\/boostlikes.com\/blog\/\",\"name\":\"Boostlikes.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boostlikes.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Facebook-Tests-Tool-to-Remove-Fake-and-Low-Quality-Likes.jpg\",\"contentUrl\":\"https:\/\/boostlikes.com\/blog\/wp-content\/uploads\/2014\/11\/Facebook-Tests-Tool-to-Remove-Fake-and-Low-Quality-Likes.jpg\",\"width\":629,\"height\":329},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes#webpage\",\"url\":\"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes\",\"name\":\"Facebook Tests Tool to Remove Fake and Low Quality Likes - Boostlikes.com\",\"isPartOf\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes#primaryimage\"},\"datePublished\":\"2025-11-28T17:23:58+00:00\",\"dateModified\":\"2025-11-28T17:24:20+00:00\",\"author\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/#\/schema\/person\/3b0055d3c64b1867f058b18f5e1fbceb\"},\"breadcrumb\":{\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/boostlikes.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Tests Tool to Remove Fake and Low Quality Likes\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/boostlikes.com\/blog\/#\/schema\/person\/3b0055d3c64b1867f058b18f5e1fbceb\",\"name\":\"Boostlikes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/boostlikes.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e64e1c4ae212a8e2c0cdfb6b9b605fee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e64e1c4ae212a8e2c0cdfb6b9b605fee?s=96&d=mm&r=g\",\"caption\":\"Boostlikes\"},\"url\":\"https:\/\/boostlikes.com\/blog\/author\/boostlikes\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Tests Tool to Remove Fake and Low Quality Likes - Boostlikes.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boostlikes.com\/blog\/2014\/11\/facebook-tests-tool-remove-fake-low-quality-likes","og_locale":"en_US","og_type":"article","og_title":"Facebook Tests Tool to Remove Fake and Low Quality Likes - Boostlikes.com","og_description":"Likes are the bread and butter of Facebook.&nbsp; 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