{"id":6368,"date":"2022-05-27T22:44:32","date_gmt":"2022-05-28T05:44:32","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=6368"},"modified":"2022-05-27T22:45:02","modified_gmt":"2022-05-28T05:45:02","slug":"3-examples-perfectly-optimized-facebook-pages","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2015\/02\/3-examples-perfectly-optimized-facebook-pages","title":{"rendered":"3 Examples of Perfectly Optimized Facebook Pages"},"content":{"rendered":"\n

\"Perfect<\/p>\n

All the theory in the world is worthless if you can’t put it into practice. Unfortunately, so much of SEO writing is theory and so little of it is backed with examples and hard evidence. That’s what I’m here for; to show you some of the best Facebook business pages alive today, and to explain what they’re doing right.<\/p>\n

Facebook Page Optimizations<\/h3>\n

Before we get to the specific examples, let’s look at the lesson plan. In order to tell if a Facebook page is optimized, you need to know what goes into optimization. Here are the guidelines to look for in the pages I’ll display below.<\/p>\n

1) A great custom URL. The ideal custom URL is just your brand name. If you can’t get a hold of that, get something evocative of your brand, like an iconic slogan, abbreviation, or assertion of your reality.<\/p>\n

2) Use of keywords in various descriptive text. Ideally, product listings and various demographic information will appear, to appeal to people searching for those sorts of items.<\/p>\n

3) Links to other channels, including other social media sites and websites.<\/p>\n

4) Large, robust images. A compelling banner app, a compelling profile picture, and images that take full advantage of the width of the news feed<\/a> are all essential for a vibrant page presence.<\/p>\n

5) App Optimizations. Tab apps are a bit out of the way compared to their top bar prominence before last year’s redesign. That said, they can still be very compelling, if used properly. A featured tab is important, as are tab app images. These are really tricky to get right.<\/p>\n

6) Links (Without Links). One great thing you can do on Facebook is create a link that generates a preview, and then remove the text link. This creates a large graphical link, but doesn’t clutter up your text post with the link a second time.<\/p>\n

The Examples<\/h3>\n

Example 1: Old Spice<\/a><\/strong><\/p>\n

The deodorant brand has gone whole-hog into branding with a unique twist in recent years. That twist is insanely macho charisma. Their page has it in spades. Let’s look at the list of optimizations and check them off.<\/p>\n