{"id":6825,"date":"2023-08-23T12:26:49","date_gmt":"2023-08-23T19:26:49","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=6825"},"modified":"2023-08-23T12:27:02","modified_gmt":"2023-08-23T19:27:02","slug":"beginners-guide-using-facebook-advertising","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2015\/04\/beginners-guide-using-facebook-advertising","title":{"rendered":"A Beginner\u2019s Guide to Using Facebook Advertising"},"content":{"rendered":"\n

\"Facebook<\/p>\n

Everyone is a newbie at everything the first time, no matter how much natural talent they may have. Don’t be ashamed; just take a little time and read up so you get off on the best foot possible. Here, I’ll help you get started with Facebook ads.<\/p>\n

Why You Should Use Facebook Ads<\/h3>\n

If you’re new enough to Facebook ads to be considering whether or not you should use them, well, let me put your fears to rest. I’m sure you’ve seen some of the massive number of articles posted<\/a> about how Facebook ads don’t work. How they’re a waste of money<\/strong>. It’s true, when you’re jumping in, ignoring 90% of the system, throwing money into it and hoping to get something useful out of it.<\/p>\n

It’s like trying to jump into NASCAR when you’ve never been in a car before. Obviously you’re not going to win. You probably won’t do anything more than cause an obstruction on the track.<\/p>\n

The fact is, there are literal billions of people on Facebook, all as an open and ready audience for your ads. Advertising on Facebook has been growing immensely from year to year, and more and more brands are taking advantage of it. If it didn’t work, if it was some kind of scam, it would have failed long ago.<\/p>\n

Configuring an Account<\/h3>\n

\"Advertising<\/p>\n

Now that you’re convinced (and why wouldn’t you be with my stunning argumentative skills), you can set up an account.<\/p>\n

First, you need a Facebook account.<\/strong> You also should have a Facebook Page for your business, though you don’t need one to use ads. You will need to go to your account settings and fill in a billing address, as well as your affiliation with the advertiser – that is, whether or not you’re a middleman advertising someone else, or you’re advertising for yourself.<\/p>\n

It’s extremely difficult to change this information later, so make sure you fill it out properly now.<\/p>\n

Because the ads system is paid, you’ll need to plug in payment information. You’ll need a credit card, and a burner Visa doesn’t work; you’ll just get blocked from the program when Facebook tries to charge it and can’t. You can use Paypal, if that’s your preferred alternative.<\/p>\n

Facebook has an unusual method of billing. You aren’t billed weekly or monthly; instead, you’re billed per usage. Once you’ve spend $25 in ads, you’ll be billed for that $25. This will repeat, until eventually your threshold is raised. This happens after a certain number of successful payments, and can rise as high as $750. You can read more about billing here<\/a>.<\/p>\n

Your account will be limited<\/strong>. You can only create 25 ad accounts per user, and you can only add 25 users to a given ad account. You can have up to 1,000 simultaneous campaigns and up to 5,000 ads running at a time. You can always delete old ads and campaigns to make room for more, if you hit that limit.<\/p>\n

Facebook Ad Objectives<\/h3>\n

\"Objectives\"<\/p>\n

\"Ads<\/p>\n

\"Ads<\/p>\n

Not all ads are created equal. Facebook has different ad objectives you can choose when you create an ad. These objectives inform Facebook how best to select users to show the ad to, in conjunction with your targeting factors. These are the objectives:<\/p>\n