{"id":9462,"date":"2022-07-16T08:04:15","date_gmt":"2022-07-16T15:04:15","guid":{"rendered":"http:\/\/boostlikes.com\/blog\/?p=9462"},"modified":"2022-07-16T08:05:01","modified_gmt":"2022-07-16T15:05:01","slug":"instagram-wasnt-approved","status":"publish","type":"post","link":"https:\/\/boostlikes.com\/blog\/2016\/12\/instagram-wasnt-approved","title":{"rendered":"What to Do When Your Instagram Ad Wasn’t Approved"},"content":{"rendered":"\n

\"Instagram<\/p>\n

Creating an ad for Instagram is very much like making one for Facebook. You have to go through the same interface, in fact, as the Instagram ad system is simply a different set of objectives for the Facebook ad system. I assume by this point you already know how to set up an ad on Instagram, but if not, you may want to check out this post<\/a>.<\/p>\n

Ads are rejected all the time.<\/strong> It’s a simple fact of life when it comes to online ads. You never know which of the million labyrinthine rules you break, or even if you actually broke a rule, or simply ran afoul of a false positive in the system or got on the bad side of a human reviewer.<\/p>\n

You have a few options if your ad is rejected.<\/strong> You can file an appeal, you can try to fix and resubmit your ad, or you can discard the ad and create a new one.<\/p>\n

Before you do any of those, however, the first thing you should do is create a new ad with all of the exact same elements to it and submit it again. Try to do this at a different time of day from when you did it the first time. See, the ad approval process for Facebook and Instagram is very fickle. It’s inconsistent from hour to hour and day to day. Sometimes you just the on the wrong side of whoever happens to be manning the desk that day, and your ad will pass through just fine if you submit it tomorrow. There’s nothing to risk doing this except for the loss of a day, and you should ideally be making your ads weeks in advance of when you want them to run, so there’s no harm in trying this method. If you’re lucky, it’ll work, and your ad will be approved without having to try any of the three options below.<\/p>\n

Filing an Appeal<\/h3>\n

When you file an appeal, you’re contacting Facebook directly and telling them you think their reason for rejecting your ad is in error. You are essentially requesting manual review of your ad that was, presumably, rejected due to an automated process. You’re hoping that the manual review will find that your ad was rejected due to a false positive, rather than an actual rules violation.<\/p>\n

If your ad is reviewed in an appeal and is found to still be in violation<\/strong> of whatever rule they claimed you broke, you will have no alternative but to skip this section. There’s no second appeal. If, however, your ad is reviewed and found to actually be allowed, it will be approved.<\/p>\n

\"Instagram<\/p>\n

If your ad is approved in an appeal<\/strong>, be aware that it will run automatically according to the status of your campaign. If the ad is part of a campaign that is currently disabled, the ad will not run. If the ad is part of a campaign that is currently enabled, the ad will begin running immediately, and you will be charged for it accordingly.<\/p>\n

How do you go about appealing an ad? You will have to click this link<\/a> to go to the proper form in the Facebook help center. This is the “Appeal a Disapproved Ad” form. It will ask you a few questions about which ad was disapproved and why. When you submit the information, it sends your ad in for manual review. This process can take anywhere from several hours to several days, so don’t hold your breath waiting for it ot happen.<\/p>\n

In some cases, the ad appeal form is broken. You can try to submit it through a different web browser, but sometimes it’s simply an issue Facebook hasn’t fixed with their back end. If this happens, you can either way for a few days and try again, or you can skip the appeal section and move on to the next option.<\/p>\n

Fix and Resubmit<\/h3>\n

This is the most common way of fixing a rejected ad, but it’s also the most complex<\/strong>. It requires two things; the dedication to your current ad that makes you not want to drop it, and the understanding of the Facebook ad policies that allow you to figure out what the error is.<\/p>\n

One thing to note is that you should first try to appeal system<\/span>, even if you don’t fully submit the appeal. The reason is that sometimes your ad won’t show up as a rejection available for appeal. If this is the case, it means your ad was rejected because of a violation that cannot be appealed. One such violation is the age violation; if you’re advertising alcohol with consent of Facebook\/Instagram, you still need to put the alcohol age limitations on targeting. Otherwise, people can slip through the cracks and you can be found advertising alcohol to minors. This can get both you and Facebook in trouble, so they are very staunch about this policy.<\/p>\n

\"Create<\/p>\n

So what does Facebook look at when they check to see if your ad is worth approving? It can be divided into two things.<\/strong><\/p>\n