Facebook fan pages have generated a lot of popularity in recent years. They are a great way for businesses and organizations to generate business, and it’s a great place for customers and fans to remain updated on their favorite businesses and organizations. Since fan pages work best with a larger fan base, one of the main issues most fan page users face is generating traffic on their page. There are plenty of ways to generate traffic on your fan page.
Post the link to your fan page on your main website. This will allow anyone visiting your main website to know of your fan page and hopefully give it a visit. It’s also a good idea to post the link on any other social networking site or site owned by your business or organization. Facebook provides helpful links to various features on your page such as a direct link to your fan page, a like button, sharing features and more to make the process even easier.
Spruce up Your Page
Just like regular websites, fan pages are more appealing if they look good and provide useful information. Keep your fan page organized and professional. Ensure that your posts contain useful information, fun facts, contests and more. It’s also a good idea to ensure that your posts have proper spelling and grammar to ensure that your page looks as professional as possible. Include pictures, videos and other eye-catching features to prompt visitors to explore your page further.
Invite Your Friends
Friends are a separate group when compared to fans. When two people are friends on Facebook, they see each other’s updates and personal information. When someone is a fan, the fan can see the fan page’s updates, but the fan page owner can’t see the fan’s updates. The fan also can’t see the personal information of a fan page. You can automatically invite all of your friends to be fans of your page or you can only invite specific friends. Also, it’s a good idea to send out personalized invites to your friends. This makes the invitation seem much more friendly and inviting.
Give People Incentive to Become Fans
Special offers, promotional codes, contests and more are all great ways to entice people to your fan page. People are more apt to visit and stay if they know that they can benefit from it. It also shows that you genuinely care about your fan base.
Apps are Your Friend
Facebook has numerous apps that can make your fan page look more appealing and interesting. For instance, Facebook has its own “Fan of the week,” app that monitors the participation and activity of your fans. The one with the most participation and activity in the course of the week gets named “Fan of the week,” and gets exposure on your fan page. It’s not a good idea to bog down your page with apps, but a few will make your page more appealing and fun.
The most important thing to remember when trying to generate traffic to your fan page is staying active. Don’t let your fan page die. People become your fans to stay updated on your current activities. Offer as much useful information or fun activities on a regular basis to ensure that your fan page stays alive and thriving.