10 Ways to Grow Buzz to a Kickstarter with Facebook

Coming up with a great idea for a kickstarter and setting into motion is only half the battle when you aim for success. The other half is making sure your marketing efforts are in line. One surefire way to draw attention to your kickstarter is to grow buzz using Facebook. Facebook is a powerful tool for reaching out to potential leads and customers. Make sure you’re utilizing these ten strategies for creating buzz for your kickstarter using Facebook.

Create a Page for the Kickstarter

The first step in growing buzz for your kickstarter is to create a fan page for it on Facebook. You can create a page under your existing Facebook account by navigating to the “Pages” feature and selecting “+ Create a Page” on the top right of the screen. From there, you will be able to categorize your page, name it, begin inviting friends and family to “like” it, and much more. When creating your page, be sure to describe exactly what it’s for (your kickstarter), and provide an adequate amount of information about it in the details sections.

Add the Kickstarter as Your Current Work

An important step that many people blindly skip over when they begin generating buzz for their kickstarter on Facebook is adding the page to their “Work” section on their personal Facebooks. It’s an easy strategy to miss, but it can also be a lot of missed exposure. Once your page is live, be sure to add it as your primary employment on the “Work” section of your Facebook. Whenever your friends view your profile, it will leave them curious and wanting to find out more about your line of work.

Make Use of Sponsored Ads

Sponsored ads are a relatively new feature on Facebook, but they are worth it in the long run. Not only do sponsored ads appear for those that already like your page, but they also appear for your likers’ friends as well. After all, it’s wise to remember that people are prone to liking things that their friends are interested in. If you haven’t already, get on the ball with sponsored ads. They will drive a massive amount of exposure for your kickstarter. In essence, you could say that they can “kickstart” your kickstarter.

Create Events Involving Your Kickstarter

Your next task is to begin planning and making events involving your kickstarter. Events can include opening days, sweepstakes events, promotional events, etc. Whenever you decide on what to host via your kickstarter, be sure that you market it well. For example, use your other social media accounts to funnel traffic tot he event on the Facebook page. Also, be sure that the event is interesting enough so that people will have a genuine desire to attend. If it’s just an event to raise awareness about your kickstarter, don’t be surprised when a handful of people ultimately show up to it. You must supply incentives.

Always Operate Under Your “Page Name”

Whenever you’re viewing your Facebook page from your computer, you’ll notice at the top of the page that you have the option to either operate under your personal name or the Facebook page name. Make sure that your Facebook page name is always selected. This way, you can reply to users on your page using your page name, and you can even visit other pages and post comments under the Kickstarter’s name. Also, while you’re commenting and engaging another page’s users, be sure to “like” it. After all, pages can like other pages on Facebook.

Supply Interesting Content

In the end, interest is what ultimately drives buzz for kickstarters and their Facebook pages. Because of this, it’s important that you supply interesting content to keep your fans occupied. Not only should you be posing open-ended and discussion-evoking questions that relate to your niche in some way, but it also doesn’t hurt to post funny images that are related to your niche and have the potential to go viral. If a photo posted on your page happens to go viral, this has the chance to work wonders for your kickstarter Facebook page.

Be Controversial

Don’t forget that it doesn’t hurt to be controversial. This doesn’t mean that you should draw negative attention by taking stances with unpopular opinions. This could really hurt your kickstarter. Instead, start debates by paying attention to controversial things that are going on in the niche-related news. For example, if you are promoting a tech start-up, you could post a question such as, “Do you think cell phones have changed society for the better or worse?” Make sure your question is thought-invoking and discussion-inducing so that people are sure to “like” and comment on it. If your status updates can spur debates, then you know that you’re doing it right.

Use Facebook Videos

Virtually everyone is aware that Facebook supports video, but not many people think to use it in conjunction with their Facebook pages. Create videos for your kickstarter and upload them to Facebook. A nice perk to using videos with your Facebook page is that a “Like” button is easily accessible from the video content, so that users can quickly “like” your page while they watch your video. This is an opportunity that you don’t want to pass up while your kickstarter is in its early stages. Additionally, be sure to create videos that will spark interest. Perhaps, you might want to demo your product or record a tutorial on how to use your product.

Update the Page Often

It is also incredibly important that you stay on top of your page by updating it virtually every day with interesting content. Be sure to post a mix of statuses, pictures, videos, and more to keep your current fan base engaged. Likewise, many potential fans will visit your page and take a look at a few of your most recent posts to gauge whether or not it’s worth it to “like” your page. This is why it’s important to stay recent and always post quality content.

Host a Facebook AMA (Ask Me Anything)

Lastly, start a weekly AMA (Ask Me Anything) session where you answer your fans’ questions for a certain amount of time. For example, you could promote an AMA using your page that states, “Be sure to log onto the page on Monday at 8:00 PM for an AMA with Kickstarter Founder, John Doe.” From there, you can create status update at 8:00 PM on that Monday night that serves as a forum for fans to ask questions. Because it’s an AMA, you will be there answering questions in real time for your fans. This is a great way to generate buzz and show your fans that you care about their questions and comments.

Overall, you should never underestimate the importance of generating buzz for your kickstarter using Facebook. If you find a strategy that works for keeping attention drawn to your kickstarter, stick with it. Additionally, pay attention to how other pages are driving buzz for their brands, and make an attempt to stay on top of current internet trends. These two minor tips alone will help immensely when it comes to generating buzz for your Facebook page.