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How Authors Can Use Google+ to Build Their Career

James Parsons • Updated on April 12, 2022
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Ever since the release of Google+, countless debates have been fought over whether Google Plus is superior to Facebook. For those who only have the desire to stay in touch with friends and family, it would probably be more convenient to just stick to Facebook. However, for those who are authors, Google Plus can become the social network that revolutionizes your career.

Personal Branding

Google Plus is one of the best social networking tools for building up a personal brand. If you want to focus on creating an identity for yourself as an author on Google Plus, your first task should be making your profile as detailed and as complete as possible. If anyone visits your profile, and people definitely will, you don’t want them to arrive to an empty page.

Google is increasing the importance of authorship; linking your articles on various websites to your Google+ page. By linking your articles to your Google+ profile, you are increasing your Google+ authorship, which has numerous SEO benefits.

As a writer, you can spiffy up your profile by adding links to your various websites, blogs, online book stores, public profiles and other things affiliated with your career as a professional author. Share information regularly and upload videos, pictures, and other media.

Market Your Work

Obviously, the main reason why you want a Google Plus account is to get your work out there, so you can advance yourself as an author and sell more books. The best way to get your work out there is by marketing.

The main way you can market as an author is by sharing info about your upcoming book releases and give your followers information on the content of your new books, so you can spur them to go to the nearest bookstore to buy your new book.

Right now, you might be thinking, “Can’t I do this all on Twitter and Facebook?” The answer is yes, you can. However, Google Plus is by far the more convenient platform for marketing out of the three.

For one, on Twitter, you’ll have a hard time maintaining a high engagement level, especially since there’s no feature that allows you to see previous Tweets in a conversation. With Google Plus, on the other hand, you can maintain high engagement because it has a “Comments” feature where you can easily see all the comments surrounding a conversation, encouraging spectators to join the conversation.

Unlike Twitter, with some hard work, you can definitely market your work on Facebook efficiently. However, in order to do so, you will be required to create and regularly maintain a Facebook page, which will be a page that is solely focused on marketing your work. With Google Plus, you will certainly not have to work as hard to market your work than if you used Facebook.

Finally, you’ll have an easier time getting traffic to your profile with Google Plus than with Facebook or Twitter. The reason for this is that Google Plus is part of Google, the search engine. That means people can find your posts by searching them on Google. Yet with Facebook and Twitter, you will not be able to find your posts with search engines.

Interact With Fans and Other Writers

One of the best ways to keep a fan base, besides maintaining excellent quality of work, is by interacting with your fans and audience. Interacting with them will show that you appreciate their love for your work and will keep them coming back.

With Hangout, which is an app of Google Plus, you can interact with your audience by holding writing workshops, book reading sessions, and by allowing people to interview you.

As you can see, there are plenty of ways that Google Plus can revolutionize your career. While Google Plus may not be good for those who only want a social media account for personal use, it is excellent for those who want to push their career as an author to the next level.


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