Ever since it was first launched on Valentine’s Day of 2005, YouTube has been renowned and valued by its users primarily as a source of entertainment where they can listen to their favorite music, watch TV shows and movies (both old and new) and learn about things that interest them (I like to use YouTube to find out more about painting techniques, wild animals, astronomy and other subjects). But YouTube is useful for more than that: It can also be a valuable tool for marketing, and fifteen of its best such tools are described below.
1) Video Answers to Fan Questions
Both Video Answers to Fan Questions and Video Gating, described in the next section, were developed late in 2012 by FanBridge, an email social media and marketing platform that has been popular in the sports sector and among musicians and other entertainers. Video Answers to Fan Questions makes it possible to record the video responses to any questions your fans may have sent you, without having to leave your FanBridge account. Every fan who asks you a question gives his or her email address and joins your list.
2) Video Gating
Video Gating provides a way of forming a direct relationship with your fans and keep them informed about any new videos that you might make. Also, you can set up a customizable widget for your site and control how much of each video people watch before they have to join your list in order to see the rest.
3) Tube SEO Commando
SEO (search engine optimization) is, by now, a familiar tool for website creators. It involves using keyword frequency to increase search ranking and hence the number of visitors. Tube SEO Commando provides “a kickass automation software suite to build authority sites that you control.” You can increase the number of subscriptions to your videos, add automating backlinks to each video you post, adjust each account to its own IP address “for a lifetime” and much more!
4) Tube Toolbox
Tube Toolbox is a piece of software that will get you logged onto your YouTube account, after which it will send out friend requests to those who share your “niche” and subscribe to the same channels as they do. These new friends, in turn, can subscribe to your channels, watch your videos and make comments on them, thus increasing your rankings on the YouTube SERP (search engine results page). You can get the software for a free trial download. Tube Toolbox is in compliance with all of YouTube’s terms of service.
5) Tube Launch
Tube Launch is the perfect place for you to go to if you are a regular user of YouTube and would like to make some extra money by uploading videos; it is, in fact, the only place on the Web where you can make a living this way. There are literally tens of thousands of companies that desperately need a way of marketing their products and would be more than willing to pay you good money to download their videos and post them to YouTube for them, and Tube Launch has a whole database of them! They are organized according to how much they pay, so you can choose the ones that pay you the most. Few people will ever get an opportunity such as this one.
mTurk (for “mechanical Turk”) is a service of Amazon, that renowned online store where people go to buy all kinds of products. Anyone who has an account here can make money by performing tasks of various kinds, such as transcribing audio recordings to text format and writing articles of various sorts. You can view assignments according to title, deadline, the amount of payment or the qualifications required.
“The world’s largest marketplace for services” — such is the description of Fiverr, a place where you can create gigs and share them with the rest of the world — and once again, you can earn money this way. Workers can make video and animation, music, writing and translation, and a variety of other things.
8) Tube Naire
Tube Naire is another great YouTube marketing software suite. It gives all the tools you need to dominate the YouTube scene, and is so easy to use that even the greenest novice can make rapid progress with it. It is an excellent way to increase the number of viewers for your YouTube videos.
9) My PYTA
Promote your YouTube videos with My PYTA, which can help you focus on those who view videos that are like yours — and comes with a Personal YouTube assistant that can free you for the more important business activities. You can get thousands of views and subscriptions in just one week!
AVS is possibly the best YouTube marketing software anywhere. It creates videos from your images, promotional text and URL. In addition to the traffic you get from YouTube itself, you also receive indirect traffic via SEO; and AVS works well with affiliate marketing.
11) Tube Nitro
Tube Nitro is a package you can get from Lazy Cash Making Formula. It runs on Windows and Mac and enables you to get contact details on people who upload, share, comment on or respond to videos in your target niche. You can then contact these people via YouTube and suddenly find yourself with tons of more views and comments.
Our last four tools all have coffee-related names and are available from Pixability, a company that specializes in such software. Latte allows you to create “hyper-targeted” YouTube ads to reach potential customers.
Cappuccino combines advertisements with content marketing to give an extra boost to your video marketing…
…and with Espresso you can get expert assistance in kick-starting and accelerating the content of your online videos.
Finally, Caffeine contains everything you need for creating and promoting videos and attracting viewers — full video and competitive analytics, social media integration and dynamic branding.