People tend to downplay the importance of a good Facebook fan page when it comes to getting targeted leads, but in reality, it is one of the best tools for capturing quality leads and building a large target audience. Getting “likes” not only helps you to build email lists and contacts, but having a popular Facebook page can most definitely generate traffic to your site as well.
Of course, it needs to be stated right off the bat that buying “likes” is definitely not the way to go. This method usually tends to backfire and take a toll on the credibility of your Facebook page.
Why are “likes” important?
Getting Facebook “likes” is the best way to garner a target audience and to understand who these people are and what they want. These people have clicked “like” on your Facebook page because they have some sort of interest in what you do or you have appealed to them in some way with your Facebook content. Engaging this target audience will lead to their friends noticing you, which could spawn even more people who are going to follow your page as members of your target audience.
This builds credibility for your brand. There is a level of trust that is associated with your page and brand if you have a considerable amount of “likes” and a solid amount of interaction and updates on your page. Having a lot of fans on your Facebook page bodes well for your other sources of Internet presence as well. Linking your blog posts to your popular and active Facebook page will get them more exposure. By getting your blog posts into the news feeds of the people who have “liked” your page, you are getting more potential clicks and traffic to your blog. Integrating things such as blog posts is also a great way to stir up some interaction and activity on your Facebook page.
With all this in mind, here are three great tips for getting quality leads using Facebook.
1. Promote a giveaway
Giveaways, contests and sweepstakes are all fantastic tools for generating leads using Facebook. Offering your fans the opportunity to get something for free from you will always spark a lot of interest. People simply love free stuff.
For example, if your company sells some sort of software, you can hold a giveaway that will offer your Facebook fans free licenses to register and use your software for free. This is a great way to get a lot of emails from your target audience and pick up a great deal of quality leads. You can also make it necessary to “like” the Facebook page before being able to participate, which can give you a huge amount of quality “likes” within a short period of time. Such promotions can be advertised on various industry blogs and send a lot of new people to your page.
One thing that is very important to note is that you should be aware of Facebook’s policies regarding contests. These types of promotions need to be administered as a separate page, such as an app or tab page of your profile. This simply means that you cannot use your Facebook wall to garner the information you need from your fans.
Sharing content does not only mean updating your status regularly or sharing blog posts on your Facebook page from your main site. Offering free content that is downloadable is another great way to generate leads.
For example, you can offer a free and informative e-book to your fans, which they will be able to download from your site. This is another fantastic way to build your leads and gather emails from your target audience.
Sharing content and then offering directives to “Sign up now!” or “Subscribe” is another great method of getting the quality leads you want through Facebook.
3. Customize your tabs
Making custom tabs that will serve to facilitate lead capture is also a great idea. Add a custom tab, such as a “Contact Us” or “Subscribe” tab, which will allow you to get your leads directly on Facebook, without having to send your fans to other websites in order to get their email information.
There are dozens of great free apps available that you can use to create high quality customized tabs with little to no effort or time involved.
And all this is just the tip of the iceberg when it comes to utilizing Facebook. By following these simple tips and you will be on your way to maximizing the lead capturing potential of your Facebook fan page.