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Which Social Media Profiles Should You Have For Your Business?

Kenny Novak • Updated on May 21, 2023
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A business owner should create pages on many social media networks, and in addition to taking steps to engage each community, the company should strongly encourage users to convince their friends to like or to follow the merchant’s profile.


Facebook currently has more than 1.26 billion users, and it is one of the only social media companies that offers stocks to outside investors.

When creating a page on Facebook, a merchant can automatically invite thousands of friends from a personal profile to like the page, and each time a person likes the company’s profile, the action will show up on the news feed of numerous other users.

To engage the community, a business owner should share countless photos of members at the company’s location and tag these buyers in each photograph, and additionally, the merchant can post informative articles about the company’s niche and provide promotional codes on the wall of the profile to increase sales.

Recently, Facebook has begun to allow anyone to create sponsored posts that only cost several dollars. Each paid post will reach approximately 200 percent more users than a free post, and unlike unpaid posts, it will be posted on the news feeds of members who haven’t even liked the company’s profile.


Twitter allows merchants to post messages that can consist of up to 160 characters, and each update will automatically be sent to all of a user’s followers.

Members can propagate certain ideas widely on the network by posting phrases that have hash tags attached to them, and users can search for a list of the posts that are related to a viral phrase by typing it into a specialized search box.

Members can also have a one-on-one conversation on Twitter that can be viewed in its entirety when a user clicks a link to the latest post, and members can retweet any post that a business provides.

Usually, accumulating more than 100,000 followers takes several years, so in order to instantly generate traffic and profits from the network, a merchant can buy real, active Twitter followers who will retweet the company’s posts to their friends.



YouTube, which is the third most popular website in the world, allows users to post videos on any subject, comment on the videos of any other member and monetize their channels by showing ads before or during a video.

Videos on this network that are clearly advertorial rarely receive more than 5,000 views, and people tend to give these videos negative ratings, which can greatly lower the piece’s ranking in YouTube’s internal results.

Instead, merchants should post funny or highly informative videos on the site and include a link to their website under each video. As a result of Google’s purchase of YouTube in 2006, videos on the site generally rank very high in the organic search results for targeted keyword phrases.


In late 2012, Instagram had an Alexa ranking of around 10,000, and in October 2013, the site is the 39th most popular online destination in the world.

This network allows companies to share photographs and comment on the pictures of other members, and a business can link its Instagram profile directly with the company’s page on Facebook for increased visibility and to share each new picture on both networks automatically.

Additionally, users can add a universal, vintage tone that Instagram offers to each of their images to give them the appearance of a photograph that was taken five decades ago.


Pinterest allows users to add photographs to an online board, and more than 70 percent of the pictures on this network include a phrase or an engaging message.

Members can gain followers on Pinterest, and they can like or repin the posts of others.

Acquiring More Followers

If you want to obtain many more followers for your company’s profile, you can provide a discount of 10 percent on any product or service for each user who attracts at least 15 new followers or likes for your profile on a network.


According to Google, detailed ratings of a site on the social media networks now play a key role in determining the website’s rankings in the search engines, and a business owner can provide incentives for users to post positive reviews, offer to remedy any situation that caused a person to post a negative rating or contact the network to remove a blatantly false review by a competitor.


  1. Beth Keilson


    I expected to see Facebook, but I didn’t know Pinterest was so important to have a business page on. Time to gain followers!

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