Written by ContentPowered.com
As you know, having great rankings in Google is a positive thing. It can help make you an authority in any given niche, which can be extremely lucrative to people in various professions. While there are a lot of ways to accomplish this – whether it’s through SEO, PPC or what have you – Twitter is another way to bolster your online image.
People have long been trying to accomplish this, many of which with great results (and some with less-than-stellar results). Here, we’ll tell you how to beef up your Twitter profile to start garnering results in search engines.
Be Active and Loud
If you’re going to gain some ground in the search engines, it’s a good idea for you to be active. You should be committed to tweeting. If not, you’re not going to see positive gains. This one is pretty self-explanatory. If you’re not really making a sound here, there’s no reason why Google or any other search engine should pay attention to you.
There are some very prolific tweeters out there. These people have been doing it for a long time and have amassed thousands of tweets. While it’s not an exact figure, many experts suggest that you’ll start gaining some traction after you’ve tweeted – and retweeted! – about 5,000 different tweets.
The types of things that you tweet do not necessarily have to be about the same thing, but it surely helps. The same goes for retweeting. It’s best to stick to things that are in some way related to your main interests. As far as retweeting is concerned, know that search engines weigh them a lot heavier than the standard tweeting.
It carries along the conversation and the authorities who have them, which is something that search engines have been shifting to as of late. If you’re retweeted frequently, you’re essentially being thrust into that authority role.
Link Everything
If you’re going to move up in the search engines, you’ll have to make all of your applications play nice. If you have a Google Plus profile – you should – be sure to have a link from that to your twitter profile. The same should be done to your Facebook account, as well as any others that you may – or may not – use or visit, even if intermittently.
These links are quite important and should never be neglected. Not only are you missing out on potential followers, but you’re also not getting good links.
Profiles and More
Your profile itself is pretty important when it comes to the search engines. This is what they see when they’re indexing your page, so you’ll have to incorporate some keywords and succinct biography information. If you have one, this is also where you’ll want to include your website or contact any relevant contact information that you’re willing to give to the mass public.
Let’s use an example.
If you’re a pizza maker and your business is Atlanta Pizza Kitchen, you’ll want your name, Atlanta Pizza Kitchen, a short biography revolving around your pizza experience, as well as your company’s website. The keywords here would be pizza, Atlanta pizza, and maybe something like authentic Atlanta pizza. You get the idea.
Now that you have that set up, you’ll want to make sure that the rest of your Twitter profile falls in line with the uniformity that you set up with your bio information. Be sure that your profile picture contains your primary keywords in the name of the file, and you should also make sure that your actual background isn’t just the standard.
While it may not have anything to particularly do with garnering more traffic, all authority Twitter profiles look professional. There’s nothing wrong with looking the part.
Hashtagging Away
You know that twitter is all about hash tags. If you’re not using them on a regular basis, you’re really missing out what makes the site a lot of fun. Hashtags have always been one of the best ways to get followers, although it actually does have some bearing for the purposes of ranking. While no one can be absolutely certain how important they are to rankings – using your keywords as hashtags can do wonders.
When you gain people who are retweeting you with your keyword, search engines will look at this and consider you an authority for that particular keyword. Google specifically always indexes hashtags. The more the better, although you should never over-do it. Not only does it look tacky, it can also be counter-productive. While we’re at it, it’s probably a good idea to state that you should never try and game the system. There have been many who have tried and failed miserably at this.
Twitter Lists and Directory Submissions
Twitter lists can definitely be beneficial to your purposes if you’re willing to optimize them. It’s a good idea here to name your list something that’s closely related to your main keywords. This can be hard because you don’t have many characters to use, so you will have to be pretty tight on what keywords will bring you the best results.
From there, you should subscribe to lists that are pretty popular. The reason is simple – if you’re following authority lists, you’re receiving more weight and love from Google, as everyone is essentially stating that this is list is for people in the know.
Directories are another beast to tame. If you haven’t already, you’ll find that there are scores of twitter directories that you can potentially submit to. While you may want to initially, it pays to be discerning when you’re choosing where and where you shouldn’t submit to. By being selective, you have a better chance of knowing whether or not you’re getting actual directories that have a high page rank and will present a quality backlink. So, it’s not all about getting people to follow you, but it’s about the cornerstone of SEO – the coveted backlink.
Be Patient and Persistent
Lastly, it’s important for you to be patient here. While you may be expecting these implementations to make your Twitter page explode, understand that it’s not very likely to happen. People are always tweaking things and assuring that they’re in the best practices of Google. That’s in addition to all of these steps that are outlined above.
If you’re diligent in your efforts, you’ll eventually get where you want to be. But, who knows? You may even go viral and find a pot of gold. However, this is only achieved by actually getting out there and putting in the work!
There have been litanies of people who have done well by themselves by following the above steps. While it may most definitely be arduous for a lot of would-be entrepreneurs out there, the potentiality for monumental gains is most definitely there. Also, don’t be afraid to put your own spin on this.
It pays to use creativity in any kind of marketing, as there are a ton of marketers out there who aren’t taking advantage of their station because they’re just using a specific recipe. That being said, have fun with it and understand that Rome wasn’t built in a day.
