Written by ContentPowered.com
Measuring and tracking what is working and what is not working with your social media efforts can be a daunting task especially for those who are busy conducting daily business matters and are new to measuring the effectiveness of social media endeavors. There is so much involved in tracking media efforts across multiple social sites. Weeding through all the reporting information from each social media site takes up valuable time and can be difficult to analyze if you are unfamiliar with how the information is gathered, monitored, measured, and reported. Keeping up with all the changes to the way social sites are reporting activity can also be a time consuming and stressful task. Organizing all of the information collected from social media reports can be just as overwhelming. Activity on social sites requires constant monitoring and accurate analysis. The success of your business depends on staying on top of activity to your business site in order to ensure your social marketing efforts are contributing to your bottom line business success.
Improvely has a professional team to monitor online marketing for you. They can help you measure social media efforts on Facebook, Twitter, LinkedIn, and more. Tracking new followers, numbers of site visits, and retweets is made easy with Improvely. You no longer have to waste valuable time searching multiple sites to track your marketing efforts. Improvely is convenient and accessible from any computer with a web browser. The detailed, timely reports provided by Improvely will help you tweak your social marketing efforts and give you a leading edge over your competitors. The all-in-one report of social media activity will give you a clearer, current picture of what you should do more of and what you should not continue doing. Improvely offers support to you via live chat and email.
How is it possible to effectively manage all of social media efforts while focusing on daily business matters? Improvely can help you track, measure, and manage all the social activity of your business website for you in one place so you can focus on your business.
Here are 10 ways you can measure the effectiveness of your social media efforts with Improvely:
1. Tracking
Improvely not only tracks links, but it also creates profiles of every person who clicked on your links. This instantly builds you a client base for your business and gives you valuable information on their social traffic patterns. The client profiles reveal what sites led clients to your website. From these complied profiles, you can market directly to these clients or devise new marketing efforts based on patterns revealed.
2. Categorization
Tracking marketing with social media costs is made possible with Improvely. Effective and accurate tracking of ROI (Return on Investment) is provided through instant reporting of costs, revenue, and profits of Ads placed. This allows you to get the greatest return on your social media investments.
3. Referrals
Something very unique to Improvely is the tracking of the referring source which allows you to see activity patterns of visitors to your site. If you see a certain site is giving you successful traffic, then you may want to consider vamping up marketing efforts towards that particular site. Likewise, if you are not seeing positive results from targeted sources, you can alter your marketing strategies accordingly.
4. Clicks
Improvely provides another advantageous tracking of activity. It tracks the results of each click which allows you to see the exact actions visitors took once they visited your site. Counting clicks on a site alone will not show if visitors actually made a purchase or signed up for service with your business. Tracking results of each click will help you optimize your social media marketing efforts. Improvely tracks all user actions so you can see which tracks led to clients signing up for your service and products. This kind of data can help you become a leading container in your industry.
5. Reporting
Instead of trying to read through several separate reports to measure the effectiveness of your social media sites, Improvely provides you with an all-in-one report for all your social media markets. This one spot report gives you an instant, clear picture of what is working and what is not working with your social media efforts. This will help you channel your marketing efforts in the right direction. If your social media efforts are ineffective on Facebook sites, you can then focus on making changes to optimize your marketing efforts. Having this information readily accessible in one report will also allow for more accurate comparisons of social activity across all of your social media markets.
6. Tracking Effectiveness
Improvely helps you measure advertising results. This data will help you to increase ads that are turning profit and drop those that are just costing money to run. Advertising results will also reveal what kinds of Ads are productive and worth creating more of.
7. Split Testing
A/B split testing on your landing page allows you to analyze data based on accurate data rather than just what might appear to be happening. Email marketing can also be optimized through A/B split testing. You can now track how many people click on your site after receiving an email with the link. This will allow you to make more effective use of your email marketing efforts.
8. Anti Click Fraud
Improvely protects your investments by providing instant protection against PPC click fraud. This kind of coverage is especially important when you are being charged for every click. Without protection against PPC click fraud, your budget will quickly get used up on false clicks and you will lose out on viable clients. With PPC click fraud protection, you no longer will have to pay for false clicks.
9. Conversation Notifications
Responding quickly to conversions is vital to effective social media marketing. With Improvely, you will receive instant notifications each time a new conversion occurs. These instant notifications provide up-to-date information for taking actions to optimize results on your social media sites.
10. Accessible
Improvely is conveniently accessible from any computer, tablet, or mobile phone with a web browser. This is especially valuable for getting reports when you travel or need to access your reports when away from your desk. This convenient access also allows for easy sharing of your data with investors and other business personnel. Having instant access to your social media data reports allows you to take immediate action to optimize your social media marketing at any time or place.
Effectively measuring your social media efforts no longer has to be a challenging or time consuming part of your business experience. Instead of juggling multiple reports, enjoy having your own online marketing dashboard uniquely created by Improvely. The one-stop dashboard will provide you with instant feedback on all social marketing in one place. In a glance, find out how well your social media efforts are doing on Facebook, Twitter, LinkedIn, and Google Ads. Instantly see where you can improve upon your marketing efforts. You can effectively manage your social media efforts with Improvely. Let Improvely create your own online marketing dashboard today to measure the success of your social media efforts. You can optimize your social media efforts and grow your business with Improvely.
