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10 Tips to Help You Win Any Contest On Facebook

Published by James Parsons on 03/01/2014
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It’s no secret that Facebook contests are difficult to win. Facebook happens to currently be the world’s most popular social networking site and, as a result has many users. Because Facebook contests do not require a great deal of effort on the behalf of those entering, many people are able and willing to do so. This decreases the likelihood that any individual person will win. The following article contains tips and tricks to win a wide variety of Facebook competitions.

“Likes” Sweepstakes

One of the most common contests that a company will use to increase page views, engage customers and potential customers alike, and generally raise attention regarding the company. The way the contest works is that the company will post a status, picture, video, or other piece of content with instructions to “like” the page or the content in order to be entered into a sweepstakes to win a prize. To enter this contest, a Facebook user simply has to hit the “like” button, which causes a lot of people to enter. There are a few ways to slightly increase the likelihood that a person is going to win.

#1 – Comment, Even if it’s Not Required

Winners are rarely chosen at random, largely because it is very difficult for the person who is choosing the entry that wins to be completely unbiased. As a result, it is recommended to always comment, even if the contest does not require it. It will register as the person interacting with the post twice, rather than just the one interaction that would be generated by the “like.” For contests when the winner is not stated to be chosen at random, it is best to comment as much as possible. This will result in your name and face being more recognizable to the person who is choosing the winner of the contest.

#2 – Enter as Many as Possible

The more contests you enter, the more likely it will be that you will be chosen. As a result, it is best to actively seek out contests and enter them in order to maximize your chances.

Posting Contests

Another very common iteration of the Facebook contest is when the company requests that people post a certain post or link on their walls and then provide proof of that posting to the company. These winners are very rarely chosen at random, so it is much easier to increase the chances that you will win.

#3 – Post as Often as Possible

One of the easiest ways to draw attention to yourself and thus increase the likelihood of winning is to post the link or relative links on a regular basis and update the company each time you do so. This will anchor your name and face into the mind of the person choosing the winner.

#4 – Make Sure That Your Posts are Public

One of the most important aspects of entering a posting contest is making sure that you are able to prove to the company that the posts were actually made. This is important because you will not be entered into the contest unless you are able to show that you are actively drawing attention to the company. Companies will not accept entries that are labeled as private because they will not be able to be seen by a large group of people. It is easy to change individual posts to being labeled public, which will allow a Facebook user to maintain his or her privacy but still enter the contest.

Facebook Voting Contest


The last common type of contest is slightly more involved for the person entering. It requires that person to post a status, video, or image and garner the most votes. This is the easiest to win and the easiest to gain an advantage. Read on for tips on how to get ahead in voting contests.

#5 – Spread the Word

Make sure that everyone in your social circle knows that you are participating in a contest on Facebook. Provide explicit instructions in a mass email to close family and friends, including the links for where to go, information on how many times a day a person can enter, and when the contest runs until. For acquaintances, post on your Facebook as a public status that you are in the contest, including the same information that was mentioned above. Going to forums that you frequent and requesting that the different posters there get involved will also maximize the amount of votes that you could get.

#6 – Use Facebook Vote Exchange Groups

Using Facebook Vote Exchange Groups is an excellent way to encourage people to vote for your content. Essentially, you enter into an agreement with other people in similar contests that you will vote for them if they vote for you. These groups are an efficient way to get votes because you are guaranteed to send you plea for votes out to an audience that actually cares.

#7 – Make Sure That You Know the Rules

Reading the terms and agreements for the contest will let you know exactly where you are allowed to solicit votes. It will also let you know if the same person can vote for you multiple times a day, or only once a day. If your family and friends are able to vote multiple times a day and do not know about it, you could be losing out on hundreds of votes.

#8 – Use Other Mediums to Solicit Votes

Encourage your Twitter and Tumblr followers to vote for you. Hand out flyers at school or post them in public places to which you frequently go. This will spread the word to those who do not use Facebook and will ensure that you are able to get the most votes possible. Make sure that you include all of the information that people will need to vote for you successfully. This means providing the necessary links on Twitter and Tumblr, as well as providing the information in a format that allows people to take it with them. This could be a tear-off at the bottom of a flyer.

Caption Contests

A slightly less common Facebook contest is the caption contest. This is when a company posts a picture and invites users to provide a caption for it in the comments.

#9 – Try as Much as Possible

If the rules for the caption contest allow one person to try multiple times, it is important to try as much as possible. The greater the number of entries that a person puts in, the more likely that he or she is to win the competition. Writing numerous captions will also allow for a person to get better. It is better to enter as many caption contests as possible in order to get that practice.

#10 – Spend Time On It

Despite the advice to try as much as possible, it is also important to spend the necessary time on each entry to make sure that it’s viable: namely, if it makes sense and if it is actually humorous. Spending time will allow for more entertaining connections to be made.


  1. Clara Everdell


    Interesting writeup. However remember there’s a fine line between strategy and cheating when it comes to winning contests!

  2. J. Fields


    What’s an example of a contest this would be used on? I’ve never applied for a Facebook contest.

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