A YouTube video is a great way to show people what you know or to help sell a product. However, it is important that you portray the right type of persona in each video. By being a personable speaker during each video, it will help whoever is watching the video connect better with that video. Why is this the case?
Why Should I Care?
Why should I care? That is the first question that a person is going to be asking when they hear you speak. While you may consider yourself a great speaker and a great teacher, the reality is that most people who watch your videos aren’t going to know you from any other stranger that they pass in the hall at work or at the grocery store. Therefore, you have to give the watcher a reason to care about what you are saying.
By giving personal examples of how a particular yoga class changed your life or how wearing a new pair of sunglasses helps you see better when you golf, you show that there is practical value in what you have to say. Instead of coming across as someone trying to sell a product, you come across as someone who has a valuable story that they need to share with as many people as possible.
When your audience starts to care about what you have to say, they will begin to trust what you have to say. Over time, you will be able to leverage that user base to get more ad views, sell more products and use your popularity to get speaking engagements or other gigs that could pay you hundreds or thousands of dollars for just a few hours of work.
Keep Your Audience Engaged
Whether you are speaking in public, communicating through the written word or giving a demonstration on YouTube, you need to keep your audience engaged at all times. By being a personable and engaging speaker, you keep your audience drawn to your every word. Instead of wanting to go to another video, they will continue to listen to you speak until the very end.
How do you keep your audience engaged? There are several ways that you can accomplish this. For example, you could use graphics in your video to give a visual representation of what you are talking about. This works best when trying to describe an abstract term or if you are talking about a multi-step concept such as the sales funnel or a workflow process.
Another way to keep your audience engaged is to use your hands and vary the level of your voice. By lowering your voice, you create a dramatic effect while you create a more excited tone when you raise your voice or talk faster. By varying your tone of voice, you can reel the audience in during a point where you think you may be losing them and you can put them on the edge of your seat when you really want to drive a point home.
However, none of that matters if you aren’t using personal stories that your audience can relate to. By talking about something that everyone can relate to, you can make yourself an engaging and relatable speaker who everyone is going to want to listen to.
What Types of Stories Can You Use While Speaking to Your Audience?
There are many great story ideas that you can use when trying to relate to your audience on a personal level. You could talk about a time that you went to the store and couldn’t find your discount card. The story can then segue into how the store responded to your needs and offered great customer service. From there, you can launch into a discussion of how customer service is important for any company and that your product offers exactly what your audience needs to provide the best shopping experience for their customers.
Other topics that you could use include talking about the time that you experience frozen pipes during a really cold winter. You could then talk about what happened to you and what you did to solve the problem. After you talk about how the problem was solved, it may be a good idea to talk about your mistakes were and if they cost you a lot of time or money. By learning from your experience, anyone who watches your video will understand why it is so important to be proactive and the consequences of not acting fast enough.
Show That the Viewer Has a Valid Query
There are certain things in life that people feel as if they should know without having to go online to find the answer. For example, being able to change a tire on a car is something that many people know how to and is considered a basic car repair.
However, not everyone knows how to change a tire. By talking about the time that you were stranded in the rain on the side of a deserted road with no idea what to do next, you assure your audience that they are not as dumb as they might feel. This empowers the viewer to continue watching and learn more about how to do something like change a tire.
The end result is that the viewer has been educated and knows that he or she can turn to you whenever a problem arises in the future. In turn, this helps you build an audience of loyal followers who will start to consider you an expert in your niche.
Build Your Brand
These days, there is an opportunity for everyone to build their own unique personal brand. If you are an expert in almost any topic, there is an opportunity to capitalize on the product and make money both now an into the future.
By adding a personal touch to your videos, you set yourself apart from everyone else who may be giving advice, performing song covers or demonstrating a product that they have for sale. When people can pick your video out of a lineup just by seeing the name on the video, seeing your logo or hearing your voice, you have successfully set yourself apart.
This gives you a great opportunity to be found by your followers as well as those who may only know of you because they saw your videos in a listing on the site. In addition, you have a golden opportunity to expand your brand on platforms beyond YouTube.
Instead of being known as that person who uploaded a few cute videos to the site, you can take your brand elsewhere without losing your audience. They will travel with you because they remember your name and will know where to find you if you start posting content elsewhere.
The goal of a YouTube video is to say something that will resonate with your audience. By adding a personal element to your videos, you make sure that you connect with your audience and they being to care about and trust what you are saying. As time goes on, you will be seen as an expert and authority who can leverage his or her audience in a variety of exciting ways.