Written by ContentPowered.com
Being a business owner requires you to constantly grow and change with the ever-expanding market. Many business owners are now utilizing social media outlets to their advantage, and this is allowing them to easily get more people through their doors than ever before. Using some clever ways to increase your local business reviews on Facebook can get your company noticed. Once it is noticed, you will find that you are able to increase your traffic flow to both your business itself and to its online website, social media pages and blogs.
Why Facebook is Useful for Businesses
More and more business owners are using Facebook because of all that it can add to their growing company. Facebook is one of the most commonly used social media sites on the Internet. Millions upon millions of people have their own Facebook page, and this does not even take into account the number of companies that have their own pages on the site. There are a lot of reasons why Facebook is such a popular choice when it comes to your business and allowing it to grow in the way that it should.
First of all, it is important for company owners to realize that many people nowadays look online before making use of a company and its services. Let’s say that you own a pest control company and want it to get more clients, most people will actually use the Internet to find out what you’re all about before they actually make the decision to use your services that are being provided. Being able to do this enables customers to get to know a company before they actually work with them. This can also help a customer to avoid dealing with companies that get very bad reviews or provide poor customer service.
The reason Facebook is such a popular outlet for individuals who want to be able to expand their business is because you’re keeping in constant touch with customers. People using Facebook can simply search for your business name on the search bar and visit your page. They will be able to like the page, comment on it, write and read reviews while also asking questions that they need answers to. In a way, Facebook is a way for you to provide superior customer service to your clients through the Internet that does not necessarily involve email.
Why Reviews on Facebook Can Help or Hurt a Business
It is no surprise that reviews are becoming one of the most common things you’ll find on the Internet. When a person uses a company or goes to a particular type of business, they might feel the need to let others know about their experience online. The problem that a lot of customers have is that they will sometimes outweigh bad reviews with the good ones. Meaning that if a person has a good experience, they might not feel the need to review your company in a positive light, but if a person has a bad experience, they might write a very negative review because they were hurt by their experience.
Reviews can be detrimental to a new or budding business. Good reviews can give people an idea of what your company is all about. Bad reviews can be taken as an attack, but they should be taken as a way for you to continually improve your business each and every day. For example, if a customer reviews your company and states that customer service was poor and they did not receive the help that they needed, this is a way for you to look as this instance and change things.
Most people who use the Internet to learn more about a company will use reviews to their advantage. The reason for this is simply because it’s nice to see what another person’s experience was like before they make use of the company itself. The great thing about Facebook is that it allows people to write and read reviews on your page when they visit it. This gives you a chance to shine as a company and even comment on reviews as a form of customer service. For instance, if a person writes a review about having a bad experience, you can comment to apologize and offer a way to remedy the situation.
How to Increase Local Business Reviews on Facebook
Because reviews can be so helpful in their own unique way, it is a good idea for you to find different ways to increase the amount of reviews that you’re receiving on Facebook. One of the best ways to accomplish this is to ask customers if they would mind reviewing your business on your Facebook page. The best way to do this is to publicly state that you actually have a Facebook page. Once customers know that you have a social media page, they will be more likely to check it out and write a review.
You can publicly state that you have a Facebook page in a variety of different ways. Some ways would be to add a logo and link to your page on your website, business cars and even brochures. Let people know that you have a Facebook page so that they will be interested in actually going to it to check it out. Once people know that you actually have this type of page, it’ll be easier for you to increase the amount of reviews that you’re getting.
Because a lot of people are afraid of getting too many negative reviews, it is also a good idea to ask satisfied customers to review your business. For example, if you’ve recently worked with a client who said that they were happy with your business, it would be a great idea for you to ask them to visit your Facebook page and write a review. This is going to help you to get more positive reviews instead of just negative ones that are written by people who had a bad experience.
Benefits of Increasing Reviews
There are quite a lot of benefits that come with an increase in reviews on your Facebook page. It makes your page more active, which is going to help to bring in more people who will want to make use of your company. Also, people who would like to be able to find out more about your company before actually visiting your location will be able to get a ton of reviews all in one place.
As stated before, Facebook also allows you to easily respond to reviews so that you can remedy a negative review and actually turn it into a positive. By letting your customers know that you have a Facebook page, they will be more likely to actually visit it, and they might even want to write a review if they enjoyed your business and their experience visiting it. There are many social networking sites out there, but there are none as popular as Facebook. With millions upon millions of active members, Facebook is one of the best places to have a page specifically set up for your business. Allowing people to write their own reviews is also a great way to grow your company as a whole.