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How to Reduce the Number of Twitter Unfollows on Your Profile

James Parsons • Updated on January 14, 2023
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In this contemporary era, social media platforms like Twitter have become effective vehicles through which people can exchange ideas, formulate friendships, and/or do business. Since this is the case, it is almost always advantageous for individuals to cultivate a strong social presence through the development of a Twitter account with a lot of followers. Yet while many people are interested in earning lots of followers, they often find that their ability to accomplish this goal is compromised when people unfollow them. If you’re attempting to reduce the number of Twitter unfollows on your profile, the following strategies can be of great use to you:

Create A Great Profile-And Update It Frequently.

As many internet marketing specialists know, succeeding in the world of social media is contingent upon your ability to be social. This means that it is imperative for you to come up with ways to connect with-and then continually interact with-your target audience. Although there are a variety of ways to do this, creating a great profile may be one of the most important and effective. This is the case for several reasons, including the fact that your profile is one of the first forms of media that Twitter users can access to learn more about you. Moreover, the profile format Twitter representatives have created is very easy to read, a factor which likely increases an individual’s willingness to actually scan the data you list about yourself. So how does filling in your profile help reduce the number of Twitter unfollows you receive? It works by creating a sense of personality and an interactive dimension to your Twitter account. This will be especially important during any time periods in which you can’t tweet regularly. An active Twitter account is one of the keys to preventing unfollows, and creating and updating your profile keeps the account active.

Once you realize the role that creating and updating your Twitter profile can play in preventing unfollows, you may be wondering what type of information to include in yours. This all depends on what type of personality you’re attempting to cultivate. In some cases, including a link to your business website is ideal. In other events, speaking briefly about your dog and favorite restaurant would be appropriate. Irrespective of the information you choose to list, it’s a good idea to upload a great picture and periodically update it. Find colors and backgrounds that flatter you, and be sure that you have at least a subtle smile on your face. This is engaging and will almost always make you look more amicable.

Retweet Others.

Retweeting is a great way to reduce the number of Twitter unfollows on your profile. This strategy is effective because it works to build your relationship with other people on Twitter. Individuals who recognize that you’ve retweeted one of their tweets will likely get in touch with you and/or retweet one of your own tweets. They are also more likely to look out for tweets that you submit in the future. Each of these factors is a relationship-building enterprise that will preclude your followers from becoming bored with your Twitter account and subsequently unfollowing you.

Don’t Try To Sell Things All The Time.


It’s no secret that social media platforms like Twitter have become effective channels through which businesses can advertise their goods and services. Yet while there’s nothing wrong with the occasional tweet with a link to a business’s product page or update regarding promotional products, constantly trying to sell things is annoying-even for your loyal customers. Since this is the case, be sure that you cultivate a balance between tweets that are explicit advertisements and those that are designed to generate interesting conversations with your followers. If you do not strike this balance, you are likely to witness an increase in your number of unfollowers as people grow weary of your attempts to sell them something.

Be Nice.

Although this may seem like an obvious piece of advice, it’s worth mentioning because there are a lot of rude people on Twitter. Just as you wouldn’t want to be offensive or arrogant when attempting to cultivate friendships or customers in the real world, doing so on Twitter is a bad idea. One thing you should be aware of when attempting to be nice is that the use of Caps Lock when typing is viewed as the equivalent of shouting. For this reason, it’s a good idea to avoid using the Caps Lock in your tweets. Other behaviors you’ll want to avoid include the use of profanity and pornography.

Be Sure To Follow Back.

One of the most common reasons that individuals choose to unfollow others is because they followed a person but weren’t followed back. Luckily, this problem can be easily corrected. To ensure that you follow people that follow you, take a little time each week to access the Twitter page that lists all of the individuals who followed you. Then click the “Follow” button for their profile.

Tweet Interesting, Informative Data.

Some might think that this last piece of advice is so obvious as to not warrant mentioning. Yet it does. One of the biggest problems on Twitter today is the vast number of meaningless, boring, irrelevant and/or poorly typed tweets. Sometimes it can be difficult to tell what type of information your audience will find uninteresting, and discerning this is largely contingent upon recognizing who your target audience is. Once this is done, you’ll be able to determine the type of data they’ll be interested in reading.

Other Considerations

Although it is important and perhaps even ideal to reduce your number of Twitter unfollows, you should also understand that having people unfollow you is almost always inevitable. Whether people unfollow you because they don’t like your profile picture or don’t agree with your ideological slant on politics, there will always be a reason for an individual to become an unfollower. Since this is the case, there are a few things you should keep in mind as you attempt to build your online presence. Firstly, cultivating a false persona to earn Twitter followers is not worth it. Secondly, simply being yourself and tweeting the type of comments that you find valuable or funny and sincerely want the world to know about will attract followers who are genuinely interested in connecting with you. It is these types of people who you want to follow you, because they are the ones who will likely retweet your tweets and thereby improve your social presence in the online world.


In a contemporary era in which social media channels can help you sell products and/or build social networks that increase your online presence and power, learning how to effectively use Twitter will be very advantageous for you. While there are many Twitter tips that can help you grow your online social network, reducing the number of Twitter unfollows on your profile is a uniquely effective way to ensure that you maintain a strong social presence. Although you may think that reducing your number of Twitter unfollows will be difficult or impossible, it doesn’t have to be. By implementing some or all of the strategies listed above, you can increase the likelihood that you retain loyal Twitter followers who enjoy reading your tweets and viewing your profile updates. Good luck!


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